Freelancer profile translated to English.

Description

I support fashion and lifestyle brands in developing and structuring their e-commerce activities, with a focus on profitable and sustainable growth.

My role goes beyond marketing execution: I intervene at the intersection of e-commerce strategy, acquisition, product merchandising, and conversion optimization, in order to align performance and brand value.

I intervene in particular on:

E-commerce strategy & growth management
Paid acquisition (Meta, Google, Criteo) with a full-funnel approach
Conversion rate optimization & customer journey
Product strategy & merchandising (assortment, volumes, SKU rationalization)
CRM & retention (Klaviyo)
Shopify ecosystem (architecture, performance, integrations)

I also support the production of content aligned with brand positioning, in order to enhance desirability throughout the funnel.

With my experience at CLAE Footwear, I now operate in several markets (Europe, UK, US), with an approach that is both data-driven and product-oriented.

→ In summary: I help brands structure their growth, improve their profitability, and strengthen their image, without relying on promotions.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CLAE Footwear
Head of E-Commerce
E-COMMERCE
July 2021 - Today (5 years and 1 month)
Biarritz, France
Head of E-commerce in charge of D2C development in Europe, UK, and US. Management of the global strategy: acquisition, CRM, merchandising, and CRO. Focus on profitable growth, performance optimization, inventory management, and sustainable enhancement of the brand's overall desirability.
E-commerce Strategy & D2C Growth Product Strategy & Merchandising CRM & Retention Paid Acquisition Shopify Ecosystem
Schneider Electric
Project Manager
ENERGY AND UTILITIES
September 2018 - August 2020 (1 year and 11 months)
Franklin, TN, USA

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Master, Direct Marketing & E-Commerce
SKEMA BUSINESS SCHOOL
2018
Master, Direct Marketing & e-Commerce

Other

Lucien Claverie

E-commerce & Growth Consultant

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