Freelancer profile translated to English.
Back to original languageAbout Lucie
Brand strategy and digital communication have always been at the heart of my career and my favorite challenges, whether in start-up environments, French-style at Vestiaire Collective and American-style at Pinterest, or within the LVMH group at Chaumet in particular and more recently Belvedere Vodka.
Areas of expertise: brand strategy, marketing, communication, digital, e-commerce, media, customer experience, etc.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceBrand Strategy and Digital Communication ConsultantMarch 2022 - Today (4 years and 3 months)France- Audit, recommendations and guidelines- Brand strategy : image, content, voice, storytelling, positioning, values, client experience.- Benchmarking, global digital landscape and trend research Clients: Chaumet, Belvedere, plus small and medium-size businesses.
- CHAUMETHead of Global Digital CommunicationFebruary 2017 - July 2022 (5 years and 5 months)Paris, FranceBuilding Chaumet image, presence and engagement online :- Participating in content creation for website and social (launches, events, campaigns, exhibitions, etc.)- Managing Chaumet digital strategy: online visibility, website evolution, social media presence- Setting up the global editorial calendar for the website and social networks for HQ and all markets with engagement and audience recruitment in mind- Managing a team of 5 people : one product owner, one editorial manager, one digital performance manager and two interns- Sharing guidelines and ensuring collaboration with the regions communication team- Working in collaboration with the communication department on digital influence and events
- PinterestMarketing & Content ManagerNovember 2013 - February 2017 (3 years and 3 months)Paris, FranceLaunching Pinterest in France- Increasing brand awareness in the country- Managing partnerships with top lifestyle publishers (Vogue, Glamour, GQ, Vanity Fair, AD, Grazia, Lagardère..)- Developing the editorial calendar (focusing on Fashion, Home Decor, Food, Beauty)- Crafting co-branded marketing campaigns to strengthen awareness and education (including activations such as IRL events, community gatherings, emailings, influence takeover, etc.)- Building strong relationships with French fashion influencers, media and partners
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Education
- Master 2, Stratégie - Développement InternationalAudencia Business School2010Master 2, Stratégie - Développement International
- Master of BusinessThe George Washington University - School of Business2009Master of Business Administration (MBA), Management