Freelancer profile translated to English.
Back to original languageAbout Lucie
Consumers are increasingly educated (and that's a good thing).
Sending generic emails, writing soulless websites, and writing like an AI is no longer an option.
To convert and retain, it is now essential:
-> to use storytelling to create a connection
-> to provide value to build trust
-> to combine empathy and psychology to convert
It sounds simple when said like that, but it's what allowed one of my clients to generate €5,600 in revenue with the FIRST email sent...
And another to sell 600 ebooks with a simple 3-email sequence. ROI x33, please.
This year, I had the joy of supporting:
- Reporterre, the ecology media - for a year, I've been writing donation appeals, fundraising campaigns, press releases, mailings, and landing pages
- The Ecolhuma association - for 8 months, I've been working with them to clarify their message, convert, and retain through mailings, landing pages, and editorial guidelines
- Le Vitaliseur de Marion, Siage, and Cycles du Midi for committed website copywriting
- Marketing Flow for a "remarkable" editorial charter (according to co-founder Pierre Guilbaud)
And I don't plan to stop there :)
If you have values and lack manpower/time/skills, I can support you:
-> to design an effective and engaging email marketing strategy, based on consent and respect
-> to review your brand's storytelling and editorial branding: clarify your message, your values, and create a brand voice that suits you
-> write a website, a landing page, a donation appeal, or any other persuasive content (guaranteed without greenwashing).
Shall we talk?
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Salomé - La fermentéeMarketing ConsultantEDUCATION AND E-LEARNINGMay 2024 - Today (2 years and 1 month)Strasbourg, FranceSince May, I have been supporting Salomé (formerly La fermentée du bocal) in launching her e-books on fermentation.With a community of over 200k followers on Instagram and an email list of 14k people, the potential is enormous.I am helping Salomé structure her marketing strategy and writing her landing pages and email marketing sequences.
- Nutrition QuantiqueCopywriterE-COMMERCEMay 2024 - September 2024 (4 months)Toulon, FranceThe Vitaliseur de Marion team wanted to reorient the brand's storytelling: move away from its sometimes "esoteric" health positioning and refocus on family, sharing, and overall well-being.I started by creating a complete brand platform with its accompanying editorial charter. Then, I began rewriting the key pages of their website: sales page, "About" page, values, and homepage.And here's what they say: "We are delighted with this collaboration with Lucie Le Guen.A true expertise, an accurate view of our brand, shared values that have led to quality work. I highly recommend Lucie!"
- Association EcolhumaCopywriterCIVIC AND SOCIAL ORGANIZATIONSMay 2024 - Today (2 years and 1 month)Paris, FranceWithin Ecolhuma, I mainly work with the êtreprof.fr team.They call on me for: editorial charters, storytelling, landing pages, email campaigns, social media posts, and sometimes even videos.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Copytraining CertificationCopytraining2023Mentorat d'Adrien Le Stang pour devenir copywriter : j'y ai découvert l'échelle de conscience d'Eugene Schwartz, comment rédiger un bon bénéfice, structurer une page de vente, concevoir une campagne de mails et murmurer à l'oreille des prospects...
- Bachelor Design culinaireEcole Hotelière Avignon2018Sortie Major de promotion du Bachelor Design culinaire de l'école hôtelière d'Avignon.