Freelancer profile translated to English.
Back to original languageAbout Lucie
Artisanal bakers, chocolatiers, winemakers, or fine food purveyors: your products deserve to be as beautiful as they are delicious. I create the visual identity, labels, or materials that convey your brand and drive purchases.
As a culinary designer trained in product and service design, I specialize in the food and gastronomic world.
Expertise:
- Art Direction & Product Design:Culinary concepts, food styling, and showcasing your creations.
- Visual Identity & Graphic Design:Brand guidelines, custom illustrations, labels, catalogs, menus, and print & digital materials.
- Culinary Publishing:Recipe books, brand books, and coffee table books (layout & creative direction).
- Service Design & Experiences:Culinary workshops and event scenography.
Why work together?My dual training provides a 360° vision for your projects. My approach integrates aesthetics, usability, emotion, and the narrative of your terroir.
Trusted by:
- Luxury & Lifestyle:Fondation Hermès, Falconeri.
- Wines, Spirits & Gastronomy:Château La Martinette, Dolin, Merlet, Vintage Spirit Garage, Ecce Gusto.
- Publishing & Culture:Webedia Books, FRAC Picardie, L’École Comestible, La Ligue de l’enseignement.
📍 Based in **Lille**, I can assist you anywhere in France, in person or remotely.
Check out my Instagram@lucie.leforestierand my full portfolio on my website.
Ready to make your expertise shine? Let's discuss your project!
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 10km), Rouen (up to 10km), Lyon (up to 10km)
Experience
- Lucie LeforestierCulinary Designer & Independent IllustratorJanuary 2018 - Today (8 years and 7 months)Lille, FranceSince 2018, I have been working independently at the intersection of design, cuisine, and illustration. I collaborate with culinary artisans, spirit houses, and publishers to create art direction, editorial pieces, and mediation workshops. The projects listed below are my main achievements.
- Distillerie Merlet & FilsArt Director & Editorial DesignerWINE AND SPIRITSMarch 2020 - Today (6 years and 4 months)Saint-Sauvant, FranceLong-term collaboration with the Merlet & Fils Distillery, covering three distinct areas.Amérisse- Complete art direction for a French aperitif bitter launched from scratch: Art Deco graphic charter, web design, print materials, magazine ads (Shakewell), art direction, and food styling for two cocktail shoots.Flavour Flip- Design of a 88-page professional book for international bartenders: visual identity, layout, data visualization system, and custom pictograms to translate aromatic profiles into graphic language.Merlet Range, Coperies & Apéro Sympa- Graphic design and communication for the range of liqueurs and cognacs (application of brand guidelines, website, newsletters); creation of recipes and food styling for digital content.
- Vintage Spirit GarageArt DirectorWINE AND SPIRITSNovember 2017 - Today (8 years and 8 months)Paris, FranceDevelopment of the visual identity from A to Z (brand guidelines, typography, color palette). Design and layout of the 180-page annual catalog (featuring 70+ artisanal brands from around the world), conceived as a travel magazine. Art direction for all print and web communication for the past 8 years.
Recommendations
MR
FU
+6
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Education
- Master in Culinary DesignÉcole Supérieure d'Art et Design de Reims2017Mémoire et projet : la pédagogie alimentaire à destination de l’enfant
- Higher Diploma in Applied Arts, Design In Situ Lab, user-oriented methodology - product design optionLycée Le Corbusier, Illkirch-Graffenstaden2015Mémoire et projet : les pratiques alimentaires & culinaires du monde