Freelancer profile translated to English.
Back to original languageAbout Lucie
👉 lucielebaz.com
My goal: to reveal the uniqueness of entrepreneurs and their businesses!
🦄CREATIVITY, RESPONSIVENESS, FLEXIBILITY: TRANSFORMATION!
Let's talk about your project!
List of my skills by profession:
Personal Branding Coach:
- private coaching program for freelancers / entrepreneurs / salaried employees
- group training and coaching in companies
BRANDING Art Direction:
- proposal of creative reflection axes supported by upstream strategy
- creation of mood boards and concept boards
- creation of visual identity / branding
- creation of event graphic charter
- creation of corporate graphic charter
UX-UI Designer
- design thinking, Lean UX, UX reflection process:
Prioritization of topics / Prototype design / User testing / User stories / Wireframe creation
- digital design of websites / applications / web banners / ergonomic charter - design system
Management:
- work time organization
- recruitment of creatives
- delegation and task distribution on a specific project
- monitoring of graphic productions
- English communication
I have over 20 years of professional experience in branding. Trained first in an agency, I have been self-employed since 2013.
🌐I studied in Paris and partly in Quebec, and I worked for 4.5 years in London.
Specializing in 360 communication (from branding to digital, including events and retail), my specialty remains the brand.
I teach in higher education.
I help companies and entrepreneurs to shine.
🥇My work has been rewarded several times and I regularly participate in creative juries for design competitions.
Always attentive to innovation and trends.
I work with my clients 'hand in hand' to help them achieve their goals and support them in their value creation.
French
Native or bilingual
English
Native or bilingual
Italian
Basic
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- Good vie
On Malt
Art DirectorApril 2020 - May 2020 (2 months) - Fubiz MediaArt DirectorLUXURY GOODSApril 2020 - April 2020Paris, FranceCreation of a visual identity for L'Oréal Luxe for the creation of a digital platform for influencers
- Safran Data SystemsArt DirectorFebruary 2020 - February 2020 (1 month)Levallois-Perret, FranceVisual identity of an event with adaptation of the charter on applications
Reviews
Jonas
Yona Investment
Reviewed on 8/23/2022
Lucie was key in the creation of our brand: name + logo + visual identity. With great professionalism, she pushed us to ask the right questions, which we answered together. We co-created a brand that reflects us and conveys the messages of our project. She is patient, attentive, and her experience was of great help in making decisions when necessary.
A big thank you to you Lucie, delighted to have worked with you on this crucial project.
E
Enemat
ENEMAT
Reviewed on 12/22/2021
Attentive, innovative, super friendly, and extremely talented
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Education
- ManagementCIDJ2015Formation en compétences manageriales (220h) - prise de fonction - gestion d'un projet - gestion des conflits - Communication non violente - Analyse transactionnelle
- Master in Graphic Design and Art DirectionEcole de Communication Visuelle, Paris2005
Certifications
- UX DesignIntuit Lab2018