Freelancer profile translated to English.
Back to original languageAbout Lucie
I am Lucie, a digital project manager, art director & content creator.
I help brands build a clear image, a strong voice, and a consistent presence — across all their media (print, digital, social networks, website, podcast, photo, video).
My approach is strategic, sensitive, and creative.
- Visual identity (logo, brand guidelines, templates, graphic universe)
- Brand platform, positioning, tone of voice
- Artistic direction & shootings (packshot, lifestyle, team)
- Website design (Wix, Shopify, WordPress, Webflow)
- Content creation (editorial, social media, newsletters, video)
- Employer branding support, HR content strategy
- Podcast & social video production (short formats, clips)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Tours (up to 10km)
Experience
- ASTRELYAHead of Communication and MarketingDIGITAL AND ITSeptember 2022 - September 2024 (2 years)Paris, France
- Global redesign of the employer brand (careers site, graphic charter, EVP)
- Launch and management of a B2B podcast (editorial, distribution, promotion)
- Creation of editorial content (articles, interviews, white papers)
- LinkedIn management (writing, scheduling, engagement strategy)
- Organization of internal/external events (supplier coordination)
- Millow ParisDigital Marketing and Communication Project ManagerE-COMMERCESeptember 2020 - September 2022 (2 years)Paris, France
- Complete redesign of the Shopify site with a custom product configurator
- Art direction & production of product shoots (premium children's universe)
- Influence strategy & UGC content (casting, briefs, campaign monitoring)
- CRM & automation campaigns (emailing, sequences, targeted optimization)
- CARPY Coiffeur ColoristeMarketing and Communication Project ManagerHEALTH AND WELLNESSSeptember 2018 - September 2020 (2 years)Tours, France
- Definition of positioning & upgrading of the brand image
- Production of visual & digital content (videos, tutorials, displays)
- Influence campaigns & local activation (trade shows, social networks)
- Training franchisees on digital strategy & social networks
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Education
- Master in Luxury Management & MarketingEIML Paris2022Stratégie de marque, expérience client, image & storytelling appliqués aux univers premium.
- Bachelor in Digital Communication Project ManagementESG Tours2018Formation complète en stratégie digitale, création de contenu, social media et gestion de projet.