Lucie Joseph

- Merchandising: adaptation of merchandising according to the market (facet management, creation of product highlighting rules), recommendations for highlighting based on new arrivals and business specificities, creation of an e-merchandiser community to share best practices with all countries.

- Country Launch: training of subsidiaries on different tools: PIM, Magento, and Fredhopper.

- Performance Monitoring: analysis of sales and traffic data on e-commerce sites to establish strategic recommendations, implementation of dashboards on e-merchandising and searchandising data.

- Project Monitoring: management and evolution of product categories (bug fixing, asset availability, adherence to publication schedules, collaboration with business units and subsidiaries, optimization of the online customer experience), participation in the deployment of new platforms (data preparation for launches, testing phase, acceptance testing).

- Agile Methodology: participation in sprints on various catalog-related topics (addition of new features: cross-selling, size guides…)

Creative Thinking:

- Study of the brand's identity and universe (market research, competitive intelligence, trend monitoring)

Shooting:

- Supervision of photo shoots: Choice of atmospheres and staging in collaboration with stylists and the artistic director.

- Management of the shooting process: Choice of outfits, makeup, hairstyles in line with the brand's universe.

Sales Production:

- Choice of visuals

- Writing of product descriptions

- Merchandising (product arrangement)

Performance Analysis:

- Verification of the consistency of the sale with its brand image and positioning

- Control and monitoring of sales