Freelancer profile translated to English.
Back to original languageAbout Lucie
✨ Freelance in Communication and Marketing ✨
Welcome to my profile! With versatile experience in digital communication, operational marketing, and recruitment, I am here to support your company in developing impactful strategies and managing tailor-made projects.
💡My areas of expertise:
- Community management: editorial strategy, content creation and planning, social media management (Instagram, Facebook, LinkedIn)
- Digital communication: branding, visual identity, influencer marketing, and advertising campaign management (SEO, Google Analytics)
- Marketing project management: strategic plan development, campaign monitoring, coordination with teams and service providers
🛠Key skills:
- Community engagement and moderation
- Performance analysis (KPI, ROI)
- WordPress website creation and optimization
- Marketing material design (print and digital)
- 360° project management
🎯Why choose me?
- Adaptability and creativity: my entrepreneurial experience has allowed me to develop a global vision and quickly adapt to different sectors
- Rigor and organization: I have a perfect command of project management tools and timelines
- Results-oriented: every action is designed to maximize impact and meet your objectives
📩 Contact me to discuss your needs and build tailor-made solutions together! Whether it's to boost your social media, manage your marketing projects, or design an impactful communication strategy, I am ready to take on the challenge with you!
French
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 10km)
Experience
- LH ActivitiesFounderJanuary 2025 - Today (1 year and 5 months)Lyon, France- Company creation and management: from business model conception to administrative registration.- Digital presence development:
- WordPress website creation and optimization (design, content, SEO).
- Social media setup and management (editorial strategy, content creation, community management).
- Digital performance analysis with Google Analytics and strategic adjustments.
- Offer design: development of tailor-made offers, adapted to the needs of individuals and professionals.- Global and marketing strategy:- Brand positioning and definition of differentiation axes.
- Management of promotional campaigns to attract and retain customers.
- Development of strategic partnerships.
- EdiliansOperational Marketing Project ManagerCIVIL ENGINEERINGSeptember 2023 - September 2024 (1 year)Dardilly, France- Management of various projects: loyalty tool, sampler creation, 3D visual development, launch plan, photo reports- Creation, monitoring, and adherence to timelines- Brief writing- Service provider qualification- Benchmarks / Competitive analysis- Updating of annual materials
- SE RecruitmentRecruitment OfficerMay 2021 - September 2023 (2 years and 4 months)- Management of the recruitment process for France: sourcing, interviews, candidate follow-up, candidate presentations to client companies- Business development
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Education
- Master in Digital Marketing, Innovation, and Brand ManagementINSEEC Grande École2024
- Bachelor's Degree in Management and Human SciencesIAE Lyon2022