About Lucie
French
Native or bilingual
Experience
- LulusansglutonFood Content CreatorSeptember 2025 - Today (9 months)LuluSansGluton is an Instagram account dedicated to gluten-free cooking and digestive well-being.Through simple, delicious, and accessible recipes, I share alternatives for cooking gluten-free daily while maintaining the pleasure of eating. In just 6 months, the account grew from 0 to over 50,000 followers thanks to authentic content, tested recipes, and an educational approach to gluten-free eating.
- CdiscountDigital Project ManagerJuly 2024 - December 2024 (5 months)Coordinate projects:- Manage project deliverables in conjunction with teams (needs assessment, creative brief, design, launch...) internal and external.- Manage and coordinate the company's departments impacted by the projects.- Monitor performance indicators impacted by the projects.- Support teams in implementing customer journeys during key commercial periods (Sales, Black Friday, Christmas etc.).- Inform action plans with a benchmark of best practices and recommendations for optimizing customer journeys.
- Publicis GroupeDigital & CRM Project ManagerJuly 2022 - January 2023 (6 months)My main responsibilities:- Newsletter production and monitoring: creative brief, creative and integration follow-up, client validation, tracking brief, final proof validation, performance monitoring- Content animation on the "Ma Vie en Couleurs" website: responsible for content rotation on the site based on prior analysis of brand performance and KPIs- Analysis and participation in the editorial calendar, review and reporting, and preparation of monthly editorial steering committees- Digital: Management of digital projects, particularly the program's annual key events- Monitoring and redesign of "plan de vie" performance + action plan recommendations based on results- Strategic thinking and strategic watch
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Education
- Master International Marketing & Business DevelopmentSKEMA Business School2024
Certifications
- Meta Certified Digital Marketing AssociateMeta2024