About Lucie
- Updating your customer email base
- Competitive intelligence
- Audit of your sector (objectives, targets...)
- Emailing and Newsletter Design
- Email targeting and personalization
- Automation according to position in the buying journey
- Writing newsletters with a predefined frequency
- Performance analysis and reports
- A/B testing to improve performance
- Brevo (formerly SendInBlue)
- Mailjet
- MailChimp
French
Native or bilingual
English
Fluent
Experience
- Agence de communication CCOMMEProject Manager in CommunicationSeptember 2021 - August 2023 (1 year and 11 months)01000 Bourg-en-Bresse, FranceWebsite Creation: I managed the design and deployment of websites for various clients, ensuring not only visual and technical quality but also optimization for an optimal user experience.Web Writing and Content Creation: Writing is my passion. I developed impactful content, ranging from blog articles to engaging copy, ensuring clear and compelling communication to achieve my clients' goals.SEO Optimization: Mastering the intricacies of search engine optimization, I implemented effective SEO strategies to maximize the online visibility of our projects, thereby improving their ranking on search engines.Newsletter Writing and Sending: I designed captivating newsletters, establishing effective communication with the target audience and ensuring strategic distribution to maximize their impact.Data Analysis and Monitoring: Successful communication relies on relevant data. I conducted in-depth analyses and ensured continuous performance monitoring, adjusting our strategies based on the results obtained.Community Management: As a Community Manager, I successfully managed multiple company accounts, creating and engaging online communities, thereby strengthening my clients' digital presence.Graphic Design: From designing impactful flyers to creating professional business cards, I brought my creativity to serve my clients' visual communication.
- Seoul Cosmetic SurgerySEO SpecialistTRAVEL AND TOURISMApril 2020 - July 2020 (3 months)Seoul, South KoreaNatural Referencing (SEO): My expertise in natural referencing has optimized the website, ensuring increased visibility on search engines. Through advanced SEO strategies, we positioned Seoul Cosmetic Surgery as a reference in the field of medical aesthetic tourism in South Korea.Persuasive Content Creation: My commitment to content creation has been at the heart of our online communication. From informative blog posts to inspiring customer testimonials, I ensured that every word conveyed our commitment to quality, safety, and excellence in the field of cosmetic surgery.
- Les Courts CircuitsLead Generator and Community ManagerAGRICULTUREOctober 2017 - December 2017 (2 months)1 Espl. François Mitterrand, 69002 Lyon, FranceSocial Media Management: I energized their social media, creating interactive and engaging experiences for our community. From content strategy design to daily management, each post was crafted to captivate and generate enthusiasm.Visual Creation: Aesthetics are essential, and I enjoyed designing visuals that told our story in a visually impactful way. From bold designs to captivating illustrations, each visual element was created to capture the creative essence of Les Courts Circuits.Newsletter Creation: My dynamic pen expressed itself in our newsletters, where each send was an invitation to dive into our world. I implemented campaigns that captured attention, stimulated engagement, and strengthened our relationship with our audience.
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Education
- Master in Marketing and CommunicationISCOD2023Master, Marketing et Communication
- Bachelor in Digital CommunicationSup de Pub Lyon2019
Certifications
- E-Mail MarketingHubSpot Academy2024
- E-Mail Marketing ExpertBrevo Academy2024