About Lucie
- Digital communication strategy & brand content
- Brand platform & storytelling
- Campaign and activation design (launch, event, influence)
- Social media (strategy, content, management, KPIs)
- Paid media (Meta / TikTok Ads)
- Creative direction & content production
French
Native or bilingual
English
Fluent
Japanese
Basic
Korean
Basic
Experience
- TANKE AgencySocial Media ManagerOctober 2023 - Today (2 years and 8 months)I manage the social media presence of various clients and design impactful campaigns. From ideation to analysis, I support our clients in developing their online presence by creating tailor-made strategies, always centered on creativity.• Participation in calls for tenders with the development of social media and communication strategies, creative concepts• Iconographic research, collaboration with creative teams to translate strategies into visual and editorial content• Animation and organization of workshops on social media trends• Analysis of KPIs (paid & earned) and campaign optimization
- ArtloveCommunication Project ManagerJanuary 2022 - November 2023 (1 year and 10 months)I was in charge of the entire B2B and B2C communication strategy, online & offline, as well as the artistic direction of the campaigns.• Lead on the rebranding and premiumization of the brand image• Copywriting: collection storytelling, communication materials, articles, sales tools• Artistic direction of campaigns and photoshoots• Community management, influence & KPIs: +15% engagement rate• Organization of 360° photoshoots: AD, casting, styling
- Kering GroupContent & Community ManagerFebruary 2021 - September 2021 (7 months)Within the communication department, I was in charge of the digital communication strategy and the social media for the group and its brands.• Coverage of the Cannes Film Festival on social media• Lead on the Women In Motion program: the group's CSR initiative• Coordination with Kering Houses & countries: China & Japan
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Education
- Double Master MBA EFAPÉcole des Nouveaux Métiers de la CommunicationDouble Master MBA EFAP
- ESSCA MScEU Asia Luxury2021ESSCA MSc