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Lucie EvrardLE

Lucie Evrard

Brand Content & Digital Strategy Specialist

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucie

Are you looking to build a digital presence that doesn't just exist, but tells a story and truly performs?

I'll help you create brand content and digital communication strategies designed to make your brand stand out, capture attention, and generate concrete results (visibility, engagement, acquisition).

As a Brand Content & Digital Strategy Specialist, I work at the intersection of strategy, creation, and culture. I approach each project with a simple conviction: the brands that stand out are those that tell the right stories, at the right time, in the right formats.

My approach is both insight-driven and image-driven: understand your audience in depth, then translate those insights into creative concepts, formats, and campaigns that truly resonate.

What sets me apart: a 360° vision and a real creative sensitivity. I can structure a global strategy, imagine a concept, write a script, manage a paid campaign, or refine an editorial direction, always with a logic of coherence and performance.

I intervene in particular on:
  • Digital communication strategy & brand content
  • Brand platform & storytelling
  • Campaign and activation design (launch, event, influence)
  • Social media (strategy, content, management, KPIs)
  • Paid media (Meta / TikTok Ads)
  • Creative direction & content production
I am used to working on high-stakes projects, in an agency environment or in collaboration with creative, influence, and production teams.

My goal: to create solutions that make sense, stand out, and deliver.
  • French

    Native or bilingual

  • English

    Fluent

  • Japanese

    Basic

  • Korean

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • TANKE Agency
    Social Media Manager
    October 2023 - Today (2 years and 8 months)
    I manage the social media presence of various clients and design impactful campaigns. From ideation to analysis, I support our clients in developing their online presence by creating tailor-made strategies, always centered on creativity.
    • Participation in calls for tenders with the development of social media and communication strategies, creative concepts
    • Iconographic research, collaboration with creative teams to translate strategies into visual and editorial content
    • Animation and organization of workshops on social media trends
    • Analysis of KPIs (paid & earned) and campaign optimization
    Digital communication strategy Creative Concept Marketing campaigns KPIs Social media
  • Artlove
    Communication Project Manager
    January 2022 - November 2023 (1 year and 10 months)
    I was in charge of the entire B2B and B2C communication strategy, online & offline, as well as the artistic direction of the campaigns.
    • Lead on the rebranding and premiumization of the brand image
    • Copywriting: collection storytelling, communication materials, articles, sales tools
    • Artistic direction of campaigns and photoshoots
    • Community management, influence & KPIs: +15% engagement rate
    • Organization of 360° photoshoots: AD, casting, styling
    Creative Concept Digital communication strategy Social media Artistic direction & visual identity Copywriting
  • Kering Group
    Content & Community Manager
    February 2021 - September 2021 (7 months)
    Within the communication department, I was in charge of the digital communication strategy and the social media for the group and its brands.
    • Coverage of the Cannes Film Festival on social media
    • Lead on the Women In Motion program: the group's CSR initiative
    • Coordination with Kering Houses & countries: China & Japan
    Digital communication strategy Social media Copywriting Iconographic research Strategic monitoring

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Education

  • Double Master MBA EFAP
    École des Nouveaux Métiers de la Communication
    Double Master MBA EFAP
  • ESSCA MSc
    EU Asia Luxury
    2021
    ESSCA MSc

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