About Lucie
French
Native or bilingual
English
Fluent
Experience
- FOURNIER GROUPESEO & GEO REFERENTJuly 2022 - Today (4 years and 1 month)Brands: MOBALPA, SOCOO'C, PERENE & HYGENA▪ Support for group brands in their entire SEO strategy: Editorial, Technical, and Link Building▪ Coordination of brands, developers, copywriters, and external service providers (UX, AB Testing, Web Performance…)▪ Strategic B2C (e-commerce & showcase) and B2B recommendations▪ Analysis of results according to objectives and KPIs / reporting▪ Implementation of optimizations for AI (GEO)
- AGENCE CYBERCITÉSEO PROJECT MANAGERJanuary 2019 - January 2022 (3 years)▪ Technical audits and monitoring of fix implementation▪ Definition of semantic strategies and On-Page recommendations▪ Implementation of optimizations (Head, Linking, Content,…)▪ Link profile study and link building strategy▪ Regular monitoring of positioning/traffic and client reporting
- MOBILIS®DIGITAL MARKETING MANAGERJanuary 2017 - January 2019 (2 years)▪ Definition of the digital communication strategy▪ Redesign and maintenance of the e-commerce website▪ Analysis and optimization actions for traffic (SEO, SEA, lead management, cross-selling, …)▪ Improvement of the customer journey
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Education
- MASTER GRANDE ÉCOLEICN Business School2014MASTER GRANDE ÉCOLE
- PREPARATION FOR GRAND SCHOOLS ENTRANCE EXAMSLycée Henri Moissan2010PRÉPARATION AU CONCOURS GRANDE ÉCOLE