Freelancer profile translated to English.

Description

Expert in **B2B editorial strategy**, I have been supporting marketing and sales departments for 15 years in editorial transformation to generate **qualified leads**, **accelerate pipeline**, and strengthen **commercial credibility**. My initial background in journalism provided me with editorial rigor and storytelling skills, assets that I now apply to **business challenges**.

I operate at bothstrategic and operational levels**: diagnosis and roadmap, editorial governance, content program management, and measurement of business impact. My goal: **make content a measurable lever(acquisition, conversion, visibility, reputation).

Areas of expertise:

*Developing editorial strategiesaligned with go-to-market and commercial objectives

*Managing long-term content programs(processes, governance, KPIs)

*Designing high-value content(articles, studies, key pages, sales enablement tools)

**Visibility and SEO**, including LLM indexing and targeted referencing
**LinkedIn Activation**: brand accounts, executive thought leadership, and sales team training/coaching

*Inbound and ABM approachesfor prospect nurturing

I work instrategic consultingoroperational management**, and I **coordinate internal teams and external providersto ensure consistency, quality, and return on investment.

Want to structure your editorial strategy, enhance your content, or accelerate business generation? Let's talk to define a concrete and measurable roadmap.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Rennes (up to 50km), Nantes (up to 50km), Saint-Malo (up to 50km), Saint-Brieuc (up to 30km)

Petit Futé
Author
PUBLISHING
March 2025 - Today (1 year and 3 months)
Rennes, France
Responsible for writing the magazine section of CityBook Rennes 2025, including neighborhood walks, thematic features, and interviews. This work also involved updating and writing entries for several sections, based on extensive field research, interviews with local businesses, and testing of establishments. I also coordinated with the layout team to adapt the texts to the new editorial template implemented for this edition.
Writing Field Research Magazine Website Update Project Coordination
Bélo
Communications Manager
CONSULTING AND AUDITS
November 2024 - March 2025 (4 months)
Rennes, France
In charge of managing the communication for the mobility consulting firm Bélo and its repair shops Vélo Chéri: website and content creation, blog management, monthly newsletter writing, and social media management (Instagram, Facebook, LinkedIn), poster creation.
Communication Project Manager Editorial Project Manager Digital Communication Strategy Blog Creation
Winbound
Editorial Project Manager
CONSULTING AND AUDITS
December 2023 - October 2024 (10 months)
Rennes, France
Coordination of print and web content production (blog articles, ebooks, infographics) respecting editorial, technical, and budgetary constraints, managing a team of 20 external providers (writers, graphic designers, printers).
Editorial support for clients: defining content strategies, building editorial charters aligned with client needs.
SEO optimization of content in collaboration with internal SEO experts.
Content Strategy Brand Content Content Marketing Project Coordination Editorial Strategy

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Licence professionnelle, référenceur rédacteur web
IUT de Mulhouse
2013
Licence professionnelle, référenceur rédacteur web
Licence professionnelle, Journalisme
The University of Alabama
2008
Licence professionnelle, Journalisme

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Marketing Consultant

Lucie Dorothé

Editorial Strategy Consultant

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