Lucie Conrié

Alongside the Marketing & Press Coordinator: almost entirely autonomous, monitoring and developing digital projects for Buccellati France, support in monitoring the media plan; participation in the development of the Maison's 3-year strategic plan; creation of visuals and invitations as needed. Assistance with photo shoots, administrative preparation and follow-up. Creation and organization of events for Buccellati France, logistical follow-up and management, development of influencer marketing for the French market. Reporting on each project/event and KPIs for events & best sellers. Constant communication in English and French.

Development of multiple gift projects for celebrities & influencers: logistical follow-up & supplier management; raw material procurement; creation of mock-ups and creative operations for the manufacturing of gift boxes; budget preparation and monitoring; management of photo shoots for all projects. Support in the design of the 'LV the Book' magazine for the company and its distribution in Louis Vuitton stores; photo shoots organized and managed; verified texts and photos to be published in the magazine with other departments to produce over 5,000 magazines for each region.

Marketing analysis; market segmentation; benchmarking and competitive analysis with other cosmetics retailers in Europe. Development of the recycling project for all POS materials from all Sephora stores (over 93 stores in and around Paris) to deliver to the company to make the company more sustainable.