Freelancer profile translated to English.
Back to original languageAbout Lucie
As an expert in digital communication and branding, I help companies, media, and freelancers achieve their goals through social media. I also produce your real & Tiktok photo and video content: UGC, reports, interviews.
Areas of expertise: fashion, press/media, music, decor, food..
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Free lanceSocial Media Manager / Content CreatorPRESS AND MEDIASeptember 2023 - Today (2 years and 9 months)Paris, FranceI support brands and media on their social networks.I create video content from A to Z (idea, filming, editing) for Instagram, TikTok, Facebook, and Snapchat.I also manage online publishing and sponsored posts when necessary.
- CMI FRANCESocial Media Manager @ Version FeminaPRESS AND MEDIAMarch 2022 - March 2024 (2 years)Levallois-Perret, France• Development and monitoring of the social media strategy: Instagram, TikTok, Facebook, X, Pinterest.• Elaboration of the editorial calendar in compliance with the magazine's print and digital editorial line.• Account management, post publishing, and monitoring (live event stories, contests…)• Development and production of video content (Reels, TikTok): behind-the-scenes, interviews, reports, etc.• Support for sales and diversification teams in their operations: assistance with briefs, production or co-production of formats dedicated to social media.• Sharing best practices with teams.• Monitoring of special operations and sponsorships.• Analysis of content performance and strategy adjustment based on defined KPIs, reporting.Support for other brands in the group: Télé 7 jours, Public, ELLE à table, ELLE décoration, Art et Décoration.
- La Maison Française du Verre (Duralex)Social Media Project ManagerRETAIL (SMALL BUSINESS)September 2021 - January 2022 (3 months)Paris, France• Monitoring of the brand's global strategy in conjunction with core teams (France, Spain) and the social media agency: Instagram, Pinterest, FB.• Elaboration of image, social media & influence guidelines• Coordination of content creation: photo shoots, filming.• Creation and monitoring of influence campaign development• KPI monitoring and analysis• Validation of monthly publication plans (content and wording)• Social Ads campaigns in support of e-commerce promotional plans• Editorial development for the brand's newsletter and website
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Education
- Master's Degree in Editorial Management and Internet CommunicationUniversité Lumière Lyon 22015
- Master's Degree in Communication Consulting and StrategyUniversité de Lorraine2014