Lucie C.

I currently hold the position of Brand Designer at Cafeyn, where my work covers all the brand's marketing and branding needs across all its sales verticals:

→ Art direction for performance campaigns (Google / Meta / YouTube)

→ Social media content production

→ Marketing asset production

→ Newsletter production

→ Brand identity strategy deployment

→ Organization of internal workshops

→ Consideration and co-direction of brand and product (app) rebranding,

→ Campaign Art Direction: creative recommendations, benchmarks, graphic research, identity creation. Adaptations across multiple print and digital media: editorial design, web design, landing page creation, storyboard creation, animation, display creation.

→ Media Art Direction: layout of issues, cover creation, pre-press preparation, development of tools for digital release, newsletter creation, participation in internal communication.

→ Schedule management, client relations, vendor briefing.

Support for the brand Krème during its first 6 months of launch:

→ Creation of the Ulule page,

→ Organization and preparation of photo shoots,

→ Photo retouching,

→ Audio and video editing for advertising,

→ Creation of content for social networks,

→ Creation of website mockups with Figma,

→ Layout of press kits,

→ Retouching and preparation of packaging for printing,

→ Creation of boxes for shipping and their "unboxing" experience,

→ Layout of cards for mailing,

→ Preparation and sending of packages,

→ Requesting quotes and ordering from suppliers.