Lucie C.

I currently hold the position of Brand Designer at Cafeyn, where my work covers all the brand's marketing and branding needs across all its sales verticals:

→ Art direction for performance campaigns (Google / Meta / YouTube)

→ Social media content production

→ Marketing asset production

→ Newsletter production

→ Brand identity strategy deployment

→ Organization of internal workshops

→ Conceptualization and co-direction of identity and product (app) redesign

→ Campaign Art Direction: creative recommendations, benchmarks, graphic research, identity creation. Adaptations across various print and digital media: editorial design, web design, landing page creation, storyboard creation, animation, display ad creation.

→ Media Art Direction: layout of issues, cover creation, proof preparation, tool adaptation for digital release, newsletter creation, participation in internal communication.

→ Schedule management, client relations, vendor briefing.

Supported the brand Krème during its first 6 months of launch:

→ Ulule page creation,

→ Organization and preparation of photoshoots,

→ Photo retouching,

→ Audio and video editing for advertising,

→ Social media content creation,

→ Website mockup creation with Figma,

→ Press kit layout,

→ Packaging retouching and preparation for printing,

→ Creation of boxes for shipping and their "unboxing" experience,

→ Card layout for mailings,

→ Preparation and shipping of packages,

→ Quote requests and orders from suppliers.