About Lucie
French
Native or bilingual
English
Fluent
Experience
- Slowing outInstagram Coaching / Community ManagementTRAVEL AND TOURISMDecember 2021 - Today (4 years and 5 months)Nantes, France- Development of the digital communication strategy (Swot, Persona, tones, promise, actions to be planned to achieve KPIs)- Definition of the persona's identity card with exercises to confirm it- Regular video coaching (1 to 2 sessions / month) to discuss tips and content to create on Instagram and Pinterest- Support in creating impactful visuals, Reels on Instagram (sharing tools and trends)- Implementation of contests or green influencer partnerships- Setting up a dashboard to analyze content statistics
- Les Nanas Zéro DéchetFounder / Community Manager & SEO Content WriterE-COMMERCEMay 2019 - May 2022 (3 years)Nantes, FranceDeveloping notoriety on social networks (Instagram, Facebook, Pinterest, Tik Tok, LinkedIn):- Development of the digital marketing strategy, content marketing- Daily social media management: 1️⃣7️⃣K followers on Instagram and 8️⃣.5️⃣K on Facebook, Pinterest, LinkedIn, and Tik Tok.- Animation of a trusted community on Instagram.- Over 75K views on best content.- Management of the editorial calendar on Airtable.- Green influencer partnerships- Management of advertising campaigns (Facebook & Instagram ADS),Generating leads and traffic to the site:- Management of the editorial content strategy by optimizing SEO - 80% of traffic generated thanks to SEO.- Writing pages, product sheets, articles to develop site traffic: 20,000 unique visitors / month- Writing White Papers, e-books (SEO optimized)- Setup and writing of monthly newsletters (Mailchimp, Sendinblue) - 40% open rate - 5% click rate- Inbound Marketing (sending white papers to generate leads)Other communication / marketing missions:- Prospecting to promote B2B services (designing activities, piloting, coordinating events): over 30 Clients.- Design and production of communication materials (print & web),- Press relations management: +40 media publications.
- LES ATELIERS DU BOCAGECOMMUNICATION MANAGERENVIRONMENTALSeptember 2017 - June 2019 (1 year and 9 months)Le Pin, France
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Education
- Communication ManagerIRCOM2016
- Student / EntrepreneursIAE NANTES2017