Freelancer profile translated to English.
Back to original languageAbout Lucie
Art Director & Brand Designer specializing in food.
I help brands create strong, coherent, and embodied visual universes.
As an art director and brand designer, I assist companies in building a clear and desirable brand image: visual identity, art direction, editorial strategy, and content creation.
I work on both the creation of new brands and the evolution of existing ones, with a holistic approach combining branding, graphic design, and content production.
Through my experiences in companies and as a freelancer, I have worked on the communication for numerous food and lifestyle brands: visual identity design, creation of communication materials, marketing campaigns, photo and video content production, and art direction for shoots.
I have notably supported international food brands in creating content, marketing operations, and communication materials, working across the entire creative chain: from concept to production.
I particularly enjoy collaborating with food brands, restaurants, artisans, chefs, delicatessens, or culinary projects where visual representation plays a crucial role in showcasing the product and telling a story.
My areas of expertise:
• Art Direction
• Visual Identity & Branding
• Brand Universe Creation
• Graphic Design (Print & Digital)
• Photo & Video Content Creation
• Editorial & Social Media Strategy
• Marketing Campaigns & Communication Materials
My approach: listen, analyze, and translate the essence of a brand into a unique and coherent visual universe.
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 50km), Rennes (up to 50km), Paris (up to 20km)
Experience
- TWF – Traditional World FoodsGraphic Designer / Content Creation & Art DirectionAGRICULTUREDecember 2024 - February 2026 (1 year and 2 months)Lille, FranceCreation and production of content for an international food products importer and distributor, managing about twenty food brands.Operated similarly to an in-house agency, handling projects from concept to completion.• Creation of print and digital communication materials for over 18 international brands (Kikkoman, Mizkan, Maldon, Monari Federzoni, Mulino Bianco…)• Design of commercial operations and marketing campaigns (e.g., "Voyage en cuisine" barbecue campaign)• Complete realization of video content: filming, interviews, editing, and distribution• Production of an interview with Chef Emmanuel Renaut for the Maldon brand (organization, filming, and editing)• Creation of recipes and production of culinary content (video shooting and photo shooting)• Production of product and lifestyle content shoots for food brands• Creation of print materials: leaflets, commercial supports, catalogs• Management and updating of web content (WordPress)• Creation and distribution of newsletters and email campaigns
- Traiteur de ParisCreative Manager / Art DirectionAGRICULTUREDecember 2020 - February 2023 (2 years and 2 months)Rennes, FranceArt direction and content strategy for an international premium pastry brand.• Development of editorial strategy and social media presence• Art direction for photo and video shoots (coordination of photographers, videographers, and creative teams)• Creation of content for social media, website, and marketing campaigns• Design of print and digital materials for trade shows and events• Ensuring brand image consistency across all communication materials
- umami créationArt Director / Freelance Graphic DesignerAGRICULTUREFebruary 2026 - Today (4 months)Lille, FranceCreative studio specializing in food brand universes.• Art direction and visual identity creation• Definition of brand platforms and visual territories• Editorial strategy and social media support• Creation of visual content (photo, video, design)• Deployment of brand universes across digital and print media
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Education
- Master's Degree in Art Direction & Digital DesignSup de pub20212019 – 2021 · Major de promotion Formation Bac+5 en alternance spécialisée dans la direction artistique, le branding et la création digitale. Le programme forme des directeurs artistiques capables de concevoir et piloter des projets créatifs pour les marques : identité visuelle, campagnes de communication, contenus visuels et expériences digitales. Au cours du mastère, j’ai développé des compétences en : • Direction artistique publicitaire et stratégie créative • Branding et création d’univers de marque • Design digital et conception d’interfaces • Production de contenus visuels et brand content • Méthodologies créatives et gestion de projet Cette formation professionnalisante, réalisée en alternance, m’a permis d’acquérir une approche complète de la communication visuelle et de la création de projets de marque de la conception à la production.