Freelancer profile translated to English.

Description

Hello, I'm Lucie! 😊

For over 10 years, I've worked for premium brands in France and internationally (Europe and LatAm) in various marketing roles: operational marketing, trade marketing, digital marketing.

Now, I collaborate with small and medium-sized businesses, as well as agencies, on marketing, retail, and event projects.

Here are the areas where I can support you:

- Define a marketing and digital strategy

- Develop and implement a marketing action plan

- Manage budgets and multidisciplinary teams

- Implement off/online trade and media operations

- Organize events

- Develop communication materials

My expertise: 360° marketing project management involving multiple partners.

My added value: my international profile, I am comfortable with multicultural teams, and I can work in English and Spanish without any issues!

My "brand" vision (or advertiser, depending on who I'm talking to) is often appreciated by my clients.

My ambition: to help you bring your projects to life and achieve your business objectives!

Available to chat! 🤓

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Merci Marcel Group
Head of Marketing and Communication
RESTAURANTS AND FOOD SERVICE
December 2023 - September 2024 (9 months)
Bordeaux, France
Develop the 3 brands, animate the restaurants and increase the sales through :
- Define and implement the Social Media strategy : recruitment and management of a Social Media Manager, creation and set up of Social Ads campaigns (on Meta Ads Manager).
- Organize events and marketing activations in partnership with brands.
- Optimize the client experience : mystery client program, client reviews, CRM.
- Manage PR actions and Influence campaigns.
- Coordinate with Operations Team and external partners to ensure a perfect implementation of activations.
SMO Paid Media Influencer Campaign Events Organization
Pimpant
Wholesale and Trade Marketing Manager
RETAIL (SMALL BUSINESS)
September 2021 - August 2023 (1 year and 11 months)
Design the product offers and develop wholesale sales :
- Define the marketing plan and create the offers for wholesale distribution (pharmacies, organic shops, concept stores)
- Develop tools for the commercial team and points of sales : catalogs, training books, POS material.
- Organize BtoB and BtoC fairs (Natexpo, Salon du Made in France).
Business Development Trade Marketing Trade Shows Email Marketing
Puig
Trade Marketing Manager France
May 2015 - March 2019 (3 years and 10 months)
Paris, France
Parfums Paco Rabanne, Jean Paul Gaultier, Nina Ricci, Prada & Valentino. Responsible for planning, budgeting and implementing the Trade Marketing Plan for all retailers on the French local market for the 5 brand portfolio. Coordinate high image projects : windows and podiums in flagships stores (GL Haussmann, Sephora Champs Elysées). Manage a 6 people team : 4 Trade Marketing Executives, 1 Business Analyst and 1 Sales Statistics Executive. In 2017, I successfully launched the new feminine fragrance Scandal by Jean Paul Gaultier with major trade packages negociated with all retailers. Scandal was #1 in volume and #2 in value in Sephora during the month of the launch.