Freelancer profile translated to English.
Back to original languageAbout Lucie
SEO content writer: Audit | Optimization | Consulting
My preferred sectors: sports, health and well-being, tourism.
>> National and international context | Bilingual English
Testing new approaches, reinventing your way of communicating, getting your teams out of their comfort zone... The variety of my past experiences fuels my creativity at your service.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- GénérationnelCommunication ManagerHUMAN RESOURCESJune 2020 - Today (6 years)Implementation of an internal / external communication strategy:- Management of the redesign of the graphic charter and website (2023)- Linkedin content strategy (strategic and operational mission)- Professional blog writing- Internal communication: team involvement | Implementation of communication templates | Internal guidelines- Commercial prospecting
- Star Of ServiceEditorial Project ManagerE-COMMERCEMarch 2020 - February 2024 (4 years)Bayonne, France- Media relations- Editorial partnerships- Management of writers
- Groupe Pierre & Vacances Center ParcsPress OfficerHOSPITALITYJune 2016 - November 2019 (3 years and 6 months)Paris, FranceStrategic and creative recommendations, coordination of international PR teams, implementation of a global influence strategy, support for spokespersons, management of crisis communications, organization of events, individual and group press trips, creation and writing of press tools, implementation of reporting tools...Significant experiences:Mediatization of the Group's 50th anniversary, creation of the Center Parcs Ambassadors Program, Opening of Villages Nature Paris, Opening of the Pierre & Vacances premium Presqu'ile de la Touques residenceCreation of an intrapreneurial project, "My Bleisure", intended to offer a new experience to our customers. Project supported and rewarded by the Group.
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Education
- Master 2 CommunicationGroupe ESG2011Mémoire de fin d'études : Les entreprises peuvent-elles se passer de l'utilisation des réseaux sociaux dans une stratégie de communication globale ?
Certifications
- Google Analytics CertificationSkillshop2024