Lucie A.

I am responsible for the improvement and creation of digital journeys within an organization with a design system and an advanced product approach. Discovery data analysis, user tests, benchmarks based on context and challenges. Management of user research phases through quantitative/qualitative studies and user tests to identify customer pain points and expectations, customer journey mapping and presentation of actionable insights. Customer journey audits and benchmark consolidation. Observation and analysis with the help of data (Contentsquare analyses, etc.). Preparation and facilitation of co-design/ideation workshops, with an adapted and scaled approach according to project challenges. Product optimization recommendations. Delivery of innovative solutions taking into account all internal and user challenges, ensuring buy-in from all stakeholders.

• Implementation of information architecture, creation of user flows, and wireframing. Close collaboration with other designers, particularly the design system manager and POs, to co-design high-definition prototypes.

• Management of prototype user testing and handling of related feedback.

• Delivery of quality UX and UI hand-off by specifying every detail to enable the tech team to best implement the interfaces. Continuous Improvement: Contribution to the CRO approach by proposing improvements to the performance of purchasing journeys. Definition of a test & learn approach based on challenges. Active monitoring.

Creation of a B2C application that assists electric vehicle users during their journeys by calculating their charging needs and providing them with audio content, discovery of points of interest (near charging stations), and tutorials to adapt their driving based on the uncertainties of electric car travel. UX scoping then co-design workshop with the team (Front and Back developers, PO, PL, Scrum, stakeholders). Wireframing and UX journey mapping (flowchart) on Figma and UI mockups. Delivery of UX and UI specifications. Regular UX and UI benchmarking. Recurring user testing and reporting to the Renault Digital group teams and stakeholders. Facilitation of co-design workshops at the Renault group level with other product designers, PMs, and stakeholders. Participation and facilitation of Design Ops co-design workshops (with global UX and UI designer teams in English).

Briefing from project teams. Proposal of UX methodology (framing phase): Audit, benchmark, personas, experience mapping, journey scenarios. Wireframing (Whimsical and/or Figma) and interactive prototype (Figma / Invision). Design of user testing protocols.

Remote user testing (Lookback) with or without a note-taker. Reporting of user tests to project teams. Production monitoring: monitoring graphic creation by UIs and development phases.