Lucie Andrau, Brand Strategist / Copywriter

Description

Brand & Creative strategy | Culture & Consumer insights

— specialised in luxury (fashion, beauty, art de vivre, culture).

I help brands build their marketing strategies and creative narratives rooted in culture, consumer behaviour and emerging shifts.

Through my work, I explore trends, branding and cultural signals shaping the industry's present and future.

I am fluent in French, English and Italian.

Education: London College of Fashion & Institut Français de la Mode

LinkedIn: Substack:

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

0101 - Coty SAS (SA)
On Malt
Strategic Copywriting
FASHION AND COSMETICS
March 2026 - April 2026 (1 month)
Copywriting stratégique bilingue pour les plateformes digitales de la marque Hugo BOSS : Instagram, TikTok, Snapchat.
Conception rédaction Stratégie éditoriale Consultant stratégie digitale bilingue anglais Communication sur les réseaux sociaux
Freelance
Conception-Rédaction & Traduction
September 2018 - March 2026 (7 years and 6 months)
Paris, France
Takumi Atelier, Amazon, Asos, Twitter, Google, Hinge, Tinder, Nivea,Disney, Lego, Nestlé, Ferrero, Cointreau, Audi, Yachting de luxe, MamaShelter etc.
Copywriting Social Media Strategist Publicité Stratégie créative Gestion de projet
ModeMuseum Anvers
Stage Relations Presse
February 2018 - July 2018 (5 months)
Stage relations presses et curation au ModeMuseum D'Anvers.
Rédaction de newsletter et d'articles pour le site du musée, traduction des compte-rendus d'exposition, recherche.
Conception rédaction Copywriting Recherche documentaire Desk research Evénementiel

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Consultante marketing - 0101 - Coty SAS (SA)

Reviewed on 4/20/2026

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MastèreSpécialiséManagement-parcours
IFM
2021
MastèreSpécialiséManagement-parcours
London College of Fashion
2019

Check out Lucie's education

Marketing Consultant