Lucie Abadia

As a digital acquisition consultant, I work with companies, associations, and freelancers to structure, activate, and optimize their acquisition strategy on Google Ads, Meta Ads, and LinkedIn Ads.

My role: to bridge the gap between strategy, data, and creation, to generate measurable and sustainable results.

I work in various contexts – B2B, SaaS, specialized services, local businesses, or projects with strict regulatory constraints – with an always tailor-made approach. Audit, tracking, account structuring, message creation, budget management, performance analysis: each mission is designed as a growth lever, not just an Ads service.

This portfolio brings together a selection of missions on which I have supported my clients, with a common objective: more clarity, more performance, and decisions based on reliable data.

• - ENGIE & GRTgaz - Implementation of a data roadmap

• - TOTAL - Structuring and animating an innovation / data program

• - BNP PARIBAS - Implementation of several self-BI solutions (PowerBI, Tableau, Dataiku)

• - CREDIT AGRICOLE : Design of an AI/NLP based solution

• - LCL & SPIRIT IMMOBILIER - Implementation of GenAI solutions

• - ENGIE - Implementation of Colibra

• - ENGIE - Development of several platforms in Python (Flask, Django, FastAPI)

• - ENGIE - Implementation of a Databricks platform

• - SERVIER - Implementation of an MDM solution and management of 500 Talend flows

• - TRANSAVIA - Implementation of a data stack on Azure

• - PRELIGENS - Development of an AI platform on geospatial data

• - TOTAL ENERGIES : Creation of an AI-based recommendation engine & AZURE ML ACCOR : Product Ownership on a data analytics solution to increase bookings SAGEMCOM : Development of a big data solution to analyze WiFi repeater data AXA - Implementation of a data visualization solution on PowerBI

Creation of the business unit in tandem.

The goal was to contact the database that initially knew us for IT services, but this time to reach out to commercial directors, HR directors, etc. from ESNs (IT Services Companies).