About Lucia
Spanish
Native or bilingual
English
Fluent
Experience
- Nautilus Wine BarSocial Media Management and Content Creation for Wine BarWINE AND SPIRITSMarch 2026 - Today (5 months)Madrid, SpainComprehensive management of a wine bar's digital presence, focused on increasing visibility, attracting local customers, and improving brand image on social media.Development and execution of a content strategy based on positioning the establishment as a gastronomic and leisure space, combining aesthetics, experience, and product.Key responsibilities and deliverables:Audiovisual content creation (photography and video) optimized for social mediaVideo editing for Reels and dynamic content formatsDesign of posters and promotional creatives for events and campaignsComplete social media management (planning, publishing, and content optimization)Development of a coherent visual line aligned with the business's identityGeneration of content aimed at driving traffic to the establishment and increasing interactionResults:Improved digital presence and brand consistencyIncreased social media engagementGreater customer attraction through attractive and strategic visual content
- E-commerce de moda sostenibleSEO Positioning and Web ArchitectureE-COMMERCEOctober 2025 - Today (10 months)Madrid, SpainDevelopment and implementation of a comprehensive SEO strategy for a sustainable fashion e-commerce, aimed at improving organic ranking, attracting qualified traffic, and increasing conversions.The project focused on building a solid SEO foundation from the structure to content optimization, aligning the website with the user's real search intent.Key responsibilities and deliverables:Keyword research oriented towards search intent and conversionDefinition of an SEO-optimized web architectureStrategic organization of categories, subcategories, and content structureOn-page SEO optimization (titles, meta descriptions, headings, URLs)Competitor analysis to identify positioning opportunitiesIdentification of transactional keywords and creation of bases for content scalingResults:Improved website SEO structureIncrease in qualified organic trafficOptimized foundation for scaling positioning in key categoriesGreater alignment between content and user search
- Estudio de Arte - Negocio localLocal Digital Management and SEO (Web, Social Media, and Google Business)ARTS AND CRAFTSDecember 2025 - Today (8 months)Madrid, SpainComprehensive management of an art studio/painting workshop's digital presence, with the goal of increasing online visibility, attracting students/clients, and positioning the business locally.A combined strategy of content, SEO, and social media was developed to strengthen the brand and generate a constant flow of interested individuals for workshops and activities.Key responsibilities and deliverables:Social media management focused on student acquisition and community buildingVisual content creation (photography, video, and graphic assets)Google Business Profile optimization and management for local SEOWebsite SEO strategy aimed at positioning services, workshops, and activitiesWeb content optimization (structure, text, and keywords)Development of a visual line consistent with the business's artistic identityResults:Increased visibility in local searches and Google MapsIncreased social media engagementAttraction of new students/clients through contentImproved overall digital presence of the business
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