Luciano Tovar

I'm a Paid Social Manager with 6+ years of experience helping companies drive 40% incremental revenue on average via data-driven paid social strategy, performance creative, and multi-platform campaign optimization.

Some Examples Include:

•Built and executed a structured testing roadmap across audiences and creatives, uncovering high-impact insights through platform reporting and data analysis that reduced CPA by 25% and accelerated scaling velocity by 32%

•Led paid social strategy across Meta, TikTok, Snapchat,, and Pinterest leveraging A/B testing and performance analytics, accelerating growth for 8-figure brands, improving acquisition efficiency, and delivering double-digit YoY ROAS gains.

•Secured executive alignment on channel expansion across platforms, brand, and conversion lift studies, and full-funnel creative A/B testing by delivering data-backed recommendations that drove 40% incremental revenue on average.

•Performed strategic new business audits leveraging 3rd party reporting like Power BI and Tableau, as well as native platform analytics tools to showcase key areas of growth, and helped win multiple Fortune 500 clients.

•Led rapid creative testing in partnership with internal and agency teams, identifying high-performing concepts that boosted CTR by 55% and cut CPL by 28%.

I get excited about opportunities where I can further develop my paid social skillset and implement processes in order to streamline workflows, improve efficiency, and scale ad accounts.