Freelancer profile translated to English.
Back to original languageAbout Lucia
With over 10 years of experience, I specialize in **advanced SEO strategies, optimized digital content creation, and metrics analysis**, combining creativity and data analysis to maximize online visibility and impact.
With a PhD in Journalism and Communication, my background ininvestigative journalismhas equipped me with the unique ability to tackle complex topics with rigor, clarity, and precision, bringing strategic and differentiating value to each project.
🌍 Trilingual in **Spanish, English, and French**, with the ability to work in global and multicultural environments.
Spanish
Native or bilingual
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceSEO, SGE, and Strategic Digital Communication ConsultantPRESS AND MEDIAJanuary 2020 - Today (6 years and 5 months)*Definition and execution of advanced SEO strategies**, integrating **Search Generative Experience(SGE) andstructured data(Schema.org).
- SEO audits and technical analysis for website optimization and improved positioning.
- Use of tools such asSEMrush, Ahrefs, Google Search Console, Marfeel, and Google Analyticsto prepare detailed reports that guide decision-making.
- **Design of digital communication strategies**, focused on organic growth and brand consistency across digital channels.
- Development and implementation ofweb positioning strategiesand content optimized for search engines.
- Specialist inadvanced SEO (SGE and SXO)and digital content with an E-E-A-T focus.
- Expert in metrics analysis and continuous optimization to maximize results.
- Solid experience leading **multidisciplinary projects, coordinating creative and technical teams**, and applying structured data (Schema.org) to enhance digital visibility.
- FreelanceCopywriter and SEO OptimizationPRESS AND MEDIAOctober 2019 - Today (6 years and 8 months)Barcelona, Spain
- Copywriter and SEO optimization with AI-applied techniques
- Writing and optimization of content aligned with E-E-A-T,focused on attracting and converting audiences.
- Adaptation ofcontent to different formatsand digital platforms to maximize reach and engagement.
- **Creation of personalized content strategies**, integrating tools like ChatGPT, Jasper, and data-driven automation.
- Euranka sarlContent Team LeadE-COMMERCEMay 2016 - September 2019 (3 years and 4 months)Barcelona, Spain➡️ Swiss company specializing in quality web traffic - Affiliate Marketing.🇫🇷🇬🇧🇪🇸⮕ Responsible for different markets with a wide range of industries internationally.⮕ Responsible for content creation in various formats: landing pages, partner reviews, and blog maintenance, always focused on SEO optimization.⮕ Application of SEO techniques & analysis⮕ Management of digital content marketing projects in various languages✅ Wordpress, Google Analytics, Ahrefs, SEM Rush, Mailchimp, Hootsuite, TextMaster, TextBroker
Reviews
Recommendations
FU
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Education
- Doctorado en Comunicación y PeriodismoUniversitat Autonóma de BarcelonaInvestigación doctoral sobre el discurso sobre la inmigración en Twitter en España.
- Máster en Periodismo InternacionalAgencia Efe2015
Certifications
- Google AnalyticsGoogle2018
- Inbound MethodologyHubspot2018