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Luciana Castro LeónLC

Luciana Castro León

Graphic Designer | Corporate Identity, Social Media

€120/day
17 projects
Arrecife, ES
15+ years

Average response time: 24 hours

Freelancer profile translated to English.
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About Luciana

Degree in Graphic Design with over 15 years of experience creating and maintaining the visual identity of brands in sectors such as hospitality, events, wellness, technology, and automotive. My goal is to help each client communicate their essence through clear, sophisticated, and coherent design.

I specialize in strategic branding, logo design, complete brand creation, corporate manuals, editorial design, promotional material, and visual content for social media. Throughout my career, I have developed identities for international hotel chains, mobile phone companies, and tourism and cultural projects.

My work process is close and very organized: I listen, ask, and analyze what the client is looking for, how they want to be perceived, and what they need to convey. From there, I develop proposals, sketches, and suggestions that allow us to build a solid, functional, and aesthetically refined visual solution together.

I can assist you with projects such as:

Creation or renovation of visual identity

Logo design and graphic systems

Brand manuals and corporate applications

Printed and promotional material

Design of catalogs, brochures, and invitations

Visual content for social media

Image for events, fairs, and presentations

My commitment is to offer design that combines strategy, creativity, and precision, so that your brand connects, stands out, and grows.
  • English

    Conversational

  • Galician

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Sinergias in & out
    Creative Direction and Visual Development
    EDUCATION AND E-LEARNING
    June 2025 - Today (1 year and 2 months)
    Arrecife, Spain
    I play a strategic role as head of creative direction and visual development for corporate, cultural, and wellness projects. My job is to transform ideas into solid, coherent graphic concepts aligned with the objectives of each action or event.

    I lead the creation and supervision of visual identities, design of corporate materials, graphic communication for campaigns, institutional presentations, and professional content for social media. I bring a refined aesthetic vision, a minimalist approach, and a high level of detail, ensuring an impeccable image in every delivery.

    I work closely with the production, communication, and planning team, ensuring that all visual materials reinforce the central message of the project and enhance the final audience experience.

    My commitment is to build impactful, polished, and strategically designed visual solutions to elevate Sinergias In & Out's presence and reputation in each of its initiatives.
    Visual identity Strategic planning Social media Graphic design Branding
  • Lles Estudio Creativo
    Art Director
    RETAIL (LARGE RETAILERS)
    April 2019 - June 2025 (6 years and 2 months)
    Arrecife, Spain
    Direct the visual vision of a project, from the initial idea to the final execution, working in close collaboration with the design team and the client.
  • Grupo Rahn de Suarez
    Malt logoOn Malt
    Community Manager
    AUTOMOBILE
    August 2018 - January 2019 (5 months)
    Rivas-Vaciamadrid, Spain
    Design, creation, and content management for the social media of the Volvo car dealership.
    Branding Social media management Marketing Banner design

Reviews

4.9

Out of 13 ratings

AngelA

Angel

YEBLOW INGENIEROS SLU

Reviewed on 2/10/2021

Everything perfect in the design of our logo. We reviewed it as many times as necessary until we got the desired logo.
VíctorV

Víctor

Al Ritmo del Aro

Reviewed on 8/23/2019

More than reasonable price and clean, elegant designs.

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Education

  • B.A. in Graphic Design
    Universidad Nueva Esparta
    2009
  • Postgraduate Degree in Teaching
    Universidad Nueva Esparta
    2012

Skill set (48)

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