Freelancer profile translated to English.
Back to original languageAbout Lucía
Graduate in Journalism and Advertising and Public Relations, with a diverse background in media and corporate communication departments across various sectors.
I specialize in digital marketing, web development, and online advertising, helping brands strategically and creatively enhance their digital presence.
I focus on creating personalized strategies that include:
- WordPress website design and development
- SEO optimization
- Social media management
- Email marketing and automation
- Meta Ads (Facebook and Instagram) advertising: traffic, lead generation, conversion, and remarketing campaigns.
- TikTok Ads advertising: platform-adapted content, interest-based targeting, conversions, and awareness.
- Google Ads advertising: search, display, and YouTube; campaigns focused on specific objectives (sales, visits, contacts).
I am passionate about working with entrepreneurs, SMEs, and creative projects. If you need a solid, clear, and converting digital presence, you can count on me.
I always work with empathy, commitment, and business vision.
Spanish
Native or bilingual
English
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Clientes varios (emprendedores, tiendas online, marcas personales)Freelance Digital Marketing SpecialistJanuary 2018 - Today (8 years and 7 months)Madrid, Spain
- WordPress website design and development, using Elementor or custom templates.
- Creation of online stores, service landing pages, and SEO-optimized blogs.
- Management of advertising campaigns on Meta Ads, Google Ads, and TikTok Ads.
- Social media strategy and management, with channel-specific content.
- Email marketing automation with Mailchimp and Brevo.
- Results analysis (Google Analytics, Metricool) and conversion optimization.
- Event organization
- Diversos medios de comunicación y departamentos de comunicación empresarialHead of Communication and ContentARCHITECTURE AND URBAN PLANNINGJanuary 2012 - August 2024 (12 years and 7 months)
- Writing journalistic, institutional, and commercial content for print and digital media.
- Management of internal and external communication in companies across sectors such as education, culture, health, technology, and consumer goods.
- Creation of press strategies, press releases, event coverage, and media relations.
- Writing and editing texts for social media, blogs, newsletters, and websites.
- Collaboration with design, marketing, and sales teams for integrated campaigns.
- Adaptable approach based on sector and communication objectives.
- Organization of events and conferences, participation in national and international fairs.
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Education
- Grado en Periodismo y Publicidad y RRPPSan Pablo Ceu Madrid2014
- Máster en dirección de comunicación y marketing digitalUniversidad Rey Juan Carlos2017