Freelancer profile translated to English.

Description

When I was little, I loved getting lost in books for hours and writing stories. I found a refuge in words, which I later turned into my profession. Marketing has a lot to do with how to communicate a business: what you say, how you say it, where... I enjoy helping businesses think better about how to communicate better.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Neozink
ACCOUNT EXECUTIVE & PROJECT MANAGEMENT
May 2017 - Today (9 years and 3 months)
Oviedo, Spain
Responsible for the strategic and operational management of communication and marketing accounts for local and national B2B and B2C brands. Direct client liaison and coordination of internal teams for the correct execution of multi-channel projects.

Some clients: Caja Rural de Asturias, Sidra El Gaitero, BIOPARC, Laber Hospitales, Cogersa, Femetal, Rocasa, Previnsa, Barceló Oviedo Cervantes, Adarsa, Alsa, Cafento, Rialto...

Main functions:
Comprehensive account management: direct client relationship, needs identification, and project monitoring.
Definition of communication and marketing strategies.
Coordination of internal teams (design, development, digital marketing, content, events) and external suppliers.
Supervision of the execution of digital and offline projects, ensuring consistency and final quality. Preparation of strategic proposals, presentations, and budgets.
Analysis of results and optimization of actions based on KPIs.
Incident management and development of long-term client relationships.
Marketing Strategy Communication Strategy Project Management
Lanalden
DIGITAL MARKETING SPECIALIST
November 2016 - May 2017 (6 months)
Bilbao, Spain
Design and execution of 360º digital marketing strategies for clients in various sectors. Coordination of actions in key channels (SEO, SEM, Social Media, ASO, Content, ORM).

Some clients: Sidenor, Euskaltel, Gaztenpresa, Cicerone Club, Irontec, Aeropuertoinfo...

Key responsibilities:
Planning and execution of integrated campaigns aimed at acquisition, engagement, and conversion. Implementation of inbound and outbound marketing actions, as well as content strategies. Digital audits and competitive analysis for continuous improvement of campaigns and digital assets. Coordination of web developments: definition of architecture, content strategy, and QA.
Content marketing Social Media Paid Social Conversion Optimization
The Last Dock
DIGITAL MARKETING SPECIALIST
February 2015 - November 2016 (1 year and 9 months)
Bilbao, Spain
Marketing consultant for the comprehensive improvement of the digital presence of various businesses.

Some clients: Partners Global Funding, Kynay Wear, Puente Bizkaia, Arcas Gruber, joyería Senra...

Key responsibilities:
Development and execution of digital marketing strategies for SMEs in different sectors. Web and positioning audits to identify areas for improvement.
E-commerce and content campaign management to increase traffic and conversion. Direct advice to companies on digital presence, social media, and resource optimization.