You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Lucia De La CruzLD

Lucia De La Cruz

UX/UI Design. Teacher.

€250/day
13 projects
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Lucia

Hello, I'm Lucía, aUX/UI designer specializing in creating user-centered digital experiences.

With over 8 years of experience, I have worked on theredesign of digital productsas well as the design of responsive mobile and web applications for a wide variety of projects: from **startups to large companies**. Always with a user-centered approach, I have helped improve conversion, retention, and usability, aligning design decisions with business objectives.

Some of theclientsI've had the pleasure of working with: KPMG, Comunidad de Madrid, AECC, CBRE, Banco Santanter, AENA, and Hero, among others. You can see my complete works in my **portfolio**:
I enjoy tackling new challenges and contributing my vision in agile environments, especially in startup projects where strategic design makes a difference from the early stages.

⭐️ **Specialties**:
- UX Research (interviews, surveys, empathy maps)
- Design of wireframes, flows, and interactive prototypes
- MVP consulting and feature prioritization
- Branding and digital product differentiation
- Conversion rate improvement and onboarding experience

🔄 **Methodologies**:
I work in agile environments (Scrum and Kanban), focusing on rapid validation:
"Fail fast, learn fast, spend less" → Fail fast to learn, improve, and save time and resources.

If you are looking for a developer to help you with HTML, CSS, etc., I am NOT the person you are looking for.

If you want to know more about me, here is my LinkedIn:
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • KPMG
    UX UI Senior Designer
    September 2023 - Today (2 years and 11 months)
    Craft user-centric designs that prioritize accessibility, efficiency, and transparency with the public sector.

    - Lead the UX/UI design process from concept to delivery, collaborating closely with government stakeholders to understand user needs and project requirements.
    - Conduct usability testing, and analysis to inform design decisions and ensure alignment with user expectations and goals.
    - Develop prototypes and visual designs that effectively communicate functionality and enhance user engagement.
    - Advocate for accessibility and inclusion principles, ensuring that designs comply with relevant standards and guidelines.
    - Mentor junior team members and foster a culture of continuous learning and growth within the organization.
    User Experience Design User Interface Design UX UI Web Design Consulting
  • CBRE
    UX/UI designer
    August 2023 - Today (3 years)
    Understand the dynamics of the real estate market to craft digital experiences that redefine the ways agents use internal products to deliver the best results for final clients.
  • One Beyond
    UX/UI Senior Designer
    August 2021 - January 2024 (2 years and 5 months)
    Spain
    I've worked in different projects across industries, driving positive user engagement and conversion rates. Whether it's designing responsive web applications, mobile interfaces, or interactive prototypes, I'm dedicated to delivering solutions that make a measurable impact.

Reviews

5.0

Out of 5 ratings

D

David

CBRE

Reviewed on 4/14/2020

Collaboration with Lucía was great. Wonderful attitude, always willing to contribute and get involved in whatever is necessary. She adapted to the project's needs at all times, and the delivery far exceeded expectations. A pleasure. I will work with her again as soon as another project arises for collaboration.
AD

Account deleted

Reviewed on 3/3/2020

We worked with Lucía on a project that required significant analytical and flexibility skills, as well as tight deadlines. Lucía exceeded our expectations, and we would definitely work with her again. She is a great professional.

Recommendations

FU
FU
Former user and 1 other person have recommended Lucia

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • UX/UI Designer
    Ironhack
    2018
    User Experience/User Interface Design Bootcamp. - Design thinking. - Agile: Scrum, Kanban. - UX tools: blueprint, interviews, polls, Lean UX, User persona, empathy map, user journey, user stories, problem statement, brainstorming, moskow, user flow, site map, wireframes. - UI tools: sketch, flinto, invision, photoshop.

Skill set

Categories