About Lucia
Spanish
Native or bilingual
English
Fluent
Experience
- WemonCEO & CMOSeptember 2021 - Today (4 years and 9 months)During the creation process, I was responsible for:• Defining the vision, mission, and values.• Establishing the business model.• Managing the legal and financial structure.• Recruiting and building the initial team.Additionally, as CMO, I was responsible for:• Designing and executing marketing and communication strategies.• Strengthening the brand's market presence.• Managing advertising and public relations campaigns.• Developing content and social media strategies.• Attracting new users and strengthening the relationship with the audience.
- Empanadas MalvónSocial Media StrategistSeptember 2023 - April 2024 (7 months)• Strategy Design: Creation of social media strategies based on market analysis and brand objectives, focusing on organic growth, engagement, and conversion.• Analysis and Optimization: Monitoring campaign performance and making adjustments based on KPIs to improve post impact and increase ROI.
- IVC International Venture ConsultantsBusiness ConsultantMarch 2022 - April 2023 (1 year and 1 month)Madrid, SpainI have dedicated myself to providing strategic and operational solutions to improve the performance and competitiveness of various companies.Main responsibilities:- Business Analysis: Gathering and analyzing key data. Microsoft Excel.- Custom Strategy Development: Designing and proposing personalized strategic plans.- Change and Project Management: Implementing organizational change initiatives.- Process Improvement: Applying continuous improvement methodologies such as Lean Management or Six Sigma.My work as a consultant has focused on adding value to companies by creating sustainable solutions and aligning business strategies with long-term objectives.
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Education
- Carlos III University of Madrid2021
- UDIMA University2022