Freelancer profile translated to English.
Back to original languageAbout Lucia
👋 Hello and Welcome to my profile 👋
My name is Lucia, I am a freelance certified SEA consultant and Growth Marketer
Both creative and data-driven, I work on the entire acquisition and optimization chain for leads or traffic. I support SMEs, startups, and e-commerce businesses, and I advise them in particular on their websites, their Google Ads/Facebook Ads campaigns, and their emails.
Need to boost your growth? Contact me 👆
✅ Marketing & Growth:
👉 Development of acquisition, retention, and conversion strategies and operational management
👉 Website redesign support. Creation of specifications and project management
👉 Landing Page optimization advice
👉 Social media management
👉 SEO article writing
👉 Partner negotiation and management
👉 Creation, management, and animation of event projects
✅ Emailing:
👉 Creation and iteration of automatic email flows and templates
👉 Optimization and monitoring of PRM/CRM tools (cold emailing, newsletter, etc.)
✅ SEA:
👉 Creation and optimization of SEA campaigns
👉 Implementation of search retargeting campaigns
👉 Performance reporting
✅ Ads / Social & Video:
👉 Social Ads, Facebook Ads, Linkedin Ads, Twitter Ads, Youtube Ads, Gmail (GSP),
👉 Development of campaign strategies, planning, and budgeting
✅ Analytics:
👉 Study and definition of key KPIs to drive your activities according to your objectives
👉 Data analysis and interpretation for decision-making
👉 Creation of Google Data Studio steering dashboards
✅ SEO:
👉 Natural referencing audit
👉 Optimization recommendations
👉 SEO markup and content optimization
I work, if needed, with a network of freelancers with complementary skills: developer, graphic designer, business developer, and data scientist, and I would be delighted to assist you with your projects.
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to km)
Experience
- Luciacardenas.meGrowth Marketer Freelance / Innovation ConsultantTECHJuly 2019 - Today (6 years and 11 months)Paris, FranceMy name is Lucia Cardenas Melgarejo and I help national and international companies reach their growth potential and improve their acquisition strategies. Freelance Consultant in Growth Marketing and innovation. Qualified with +5 years of professional experience in acquisition strategies, team management, SEM, Display, retargeting, analytics, lead generation, CRM / PRM strategies, and partnerships.
- FitnextDigital Marketing ManagerSPORTSMay 2017 - August 2019 (2 years and 4 months)Paris, FranceStructuring and managing the marketing team:- Defining the scope of roles within the marketing team- Implementing recruitment processes and internal procedures- Onboarding, training, and mission monitoring- Liaison between management, the product team, and operational teamsContent management for the application (project shared with the product team):- Monitoring and scoping of new textual and visual content for the product, textual elements for onboarding, and in-product indicatorsAcquisition campaign management:- Selection, management, and optimization of results and occasional external service providers- Creation of visual briefs for media campaignsYouTube channel reactivation:- Strategic planning and implementation for reactivationPRM:- Creation and iteration of the new automatic flow and templates- Optimization and monitoring of PRM/CRM toolsPartner operations management:- Implementation of partner operations to enhance brand digital awareness- Design and briefing of visual materials for operations
- Startup WeekendVolunteer Facilitator & OrganizerTECHMarch 2016 - Today (10 years and 3 months)Startup Weekend is a unique opportunity to test your idea or simply experience the entrepreneurial adventure. With over 4000 events organized in 150 countries since 2009 and a global community, Startup Weekend is often cited as the world's largest incubator!Events where I was an organizer or facilitator recently:- Startup Weekend Change Makers Paris- Startup Weekend Artificial Intelligence Paris (2nd edition)- Global Startup Weekend Artificial Intelligence: www.globalswai.co (1st edition)- Startup Weekend Zero Waste Paris (1st edition)- Startup Weekend Zero Waste Paris (2nd edition)- Startup Weekend Zero Carbon Paris- Startup Weekend Artificial Intelligence Paris (3rd edition)- Startup Weekend Chateauroux- Startup Weekend Overseas- Startup Weekend Saint Brieuc- Global Startup Weekend Artificial Intelligence: www.globalswai.co (2nd edition)- Global Startup Weekend Sustainability Revolution (1st edition)- Valencia Social Innovation Startup Weekend (2nd edition)- Global Startup Weekend Women in Athens- Startup Weekend St-Lô- Startup Weekend Chambery
Reviews
Camille
Eatwith / Vizeat LTD
Reviewed on 12/2/2019
Lucia is a pleasure to work with - she is professional, experienced and a real team player. She jumps straight into projects and delivers impressive results quickly. She’s extremely reactive which is a great quality in a freelancer, as well as her fluency in English, French and Spanish. Highly recommend for any project.
AD
Account deleted
Reviewed on 10/29/2019
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Education
- Growth Hacking TrackJoin Lion by The Family2016
- MBA Webmarketing and E-commerceÉcole de Management Léonard de Vinci2015