Freelancer profile translated to English.
Back to original languageAbout Lucía
I am a graphic designer and creative writer. I have worked in advertising agencies, large and small companies, and freelance for all types of projects. I love working on the development of logos and graphic image, pattern design, vector illustration, icons, posters, packaging... I move equally well in a digital environment as in projects for printing and I believe that many times both dimensions should be united in some way.
I have traveled and lived in several places, which allows me to open myself to new styles and learn more about the cultural trends and preferences of other countries.
English
Fluent
Spanish
Native or bilingual
Italian
Fluent
Galician
Fluent
French
Conversational
Catalan
Basic
Portuguese
Basic
Hebrew
Basic
Remote only
Primarily works remotely
Experience
- FreelanceFreelance graphic designerCULTUREApril 2018 - Today (8 years and 2 months)Management of creative projects and branding development for international clients from various sectors, both in digital design and in the creation of printed material.
- I led the creation of complete visual identities, from logos to brand manuals, for companies in the health, hospitality, lifestyle and food sectors.
- I designed web pages, landing pages and UX/UI strategies adapted to the client's needs, improving their digital presence in campaigns and networks.
- I designed digital advertising campaigns, social media posts, newsletters and graphic material for e-commerce. Delivering graphic materials aligned with acquisition and loyalty strategies.
- I designed, scripted and produced videos and animations for online campaigns, including reels, visual storytelling pieces and promotional content.
- DomestikaContent writer and curator. Blog editor. Project ManagerEDUCATION AND E-LEARNINGAugust 2016 - Today (9 years and 10 months)Writing and curating content about design and creativity for the global educational community. Supervision of the writing and translation team, contributing to expanding the brand through different languages and channels.
- Increased web traffic by 40% through SEO optimized content.
- Writing and editing articles on design trends and creative techniques.
- DartikaCreative director and graphic designerCULTUREApril 2014 - August 2016 (2 years and 5 months)Madrid, SpainCreative and graphic direction and conceptualization of projects:· Copywriting· Brand design and positioning· Art direction and UI of apps and websites· Creative direction of ATL and BTL advertising campaignsAt Dártika, designers, creatives and developers work side by side to create functional, original and aesthetically attractive solutions, both online and offline.
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Education
- Law DegreeUniversidade da Coruña2010
- Advertising creativityAula Creactiva2014- Creatividad y dirección de estrategias creativas - Dirección de arte - Copywriting