Luce Merle

Hello and nice to meet you.

Fan of well-placed words, expert in brand conversations and their communities, I evolved for 15 years in agencies (Lagardère, Insign, Strada Marketing) and with clients (VSEs/SMEs/startups/Alliance Française in Xi'an, China) after my studies at CELSA. I have been working as an independent since 2022 with large groups, SMEs, and entrepreneurs. I would be delighted to assist you with the following missions:

🟡 BRAND CONTENT & SOCIAL MEDIA CONSULTING

- Define your objectives, identify and know your targets, choose the right networks and tools, build your content strategy, write it, analyze your performance...

🟡 SOCIAL MEDIA / CONTENT STRATEGY TRAINING

- Learn to use social media, know how to build an editorial line, choose your KPIs, understand growth levers (growth hacking, ADS, Influence)

🟡 COMMUNITY MANAGEMENT SUPPORT

- Train and then support your collaborators (communication officer/manager/community manager) on publishing, engagement, moderation, and e-reputation monitoring of your accounts.

My expertise:

- digital ecosystem audits,

- e-reputation monitoring,

- content strategy and editorial calendars,

- writing,

- ROI measurement,

- action recommendations,

- pedagogy