Freelancer profile translated to English.

Description

SEO/SEA consultant specializing in e-commerce, I support brands in their growth through a comprehensive approach: technical SEO optimization, conversion-oriented content strategy, site structure organization, Google Ads management, and advanced tracking implementation (GA4, GTM, datalayer).

Based near Saint-Gilles-Croix-de-Vie, I work remotely across France and travel occasionally (Nantes, Vendée, Angers, Paris…).

I enjoy working on projects where SEO, data, and business strategy align to create sustainable and measurable growth. My expertise covers complete SEO audits, crawl budget optimization, migration management, semantic cluster creation, e-commerce tracking, and marketing performance analysis.

I have a particular interest in greentech, the circular economy, responsible brands, and committed companies. I enjoy supporting projects with meaning: renewable energies, sustainable products, outdoor, reuse, soft mobility… Anything that helps build a more responsible, more efficient, and more useful e-commerce.

My professional goal: to help ambitious brands—in e-commerce or impact sectors—structure their acquisition, ensure data reliability, and accelerate their growth with a clear and sustainable vision.

Available for SEO/SEA missions, audits, redesigns, migrations, e-commerce strategies, and greentech projects.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km)

Luc Burgard
Freelance SEO/SEA
E-COMMERCE
January 2024 - Today (2 years and 7 months)
Saint-Gilles-Croix-de-Vie, France
SEO / SEA / Tracking Consultant specializing in e-commerce.
I support online stores in their growth through a comprehensive approach: audit, technical, content, data, and acquisition.

Tasks performed & responsibilities:
• Conducting comprehensive e-commerce SEO audits (technical, content, structure, link building).
• Optimizing crawl budget: improving page depth, cleaning up unnecessary content, and prioritizing business pages.
• Redesigning and optimizing e-commerce site structures: organizing categories, clusters, faceted navigation, content hierarchy.
• Managing SEO migrations: redirection plan, complete mapping, developer support, pre-production testing, traffic security.
• Creating and optimizing e-commerce content: category pages, product sheets, buying guides, content briefs.
• Building advanced internal linking to strengthen semantic authority and improve indexing.

Tracking & Data:
• Implementing and optimizing GA4 via GTM (events, conversions, e-commerce tracking).
• Creating tagging plans, configuring the datalayer (with developer support).
• Creating dashboards and monitoring business KPIs.

SEA:
• Managing Google Ads / Shopping: creation, optimization, ROAS management, user behavior analysis via GA4 and attribution.

Deliverables produced:
• Structured and prioritized audit report
• Monthly SEO roadmap
• Migration & redirection plan
• Content and cluster recommendations
• GA4 / Ads dashboards
• Complete tagging plan + configured GTM/GA4

My approach: clear, ROI-oriented, with deliverables directly usable by technical and marketing teams.
Audit SEO Rédaction SEO Stratégie SEO Audit SEA SEA Google Ads
La Compagnie des Animaux,
SEO/SEA Officer (Permanent Contract)
E-COMMERCE
December 2017 - December 2022 (5 years)
Courcouronnes, France
Responsible for SEO/SEA acquisition *SEA: Creation & optimization of campaigns (Google, Bing,..) *SEO: Content creation & optimization *Tracking & Analytics: Performance measurement *E-reputation: Platform management (Verified Reviews, Trustpilot..)
Rédaction SEO E-Commerce SEO SEA Google Ads Stratégie SEO E-commerce tracking
Ubinov,
Web Marketer (Fixed-term Contract)
October 2016 - July 2017 (9 months)
Responsible for promoting the agency (B2B) and the platform (B2C) on digital channels. *Development of marketing strategy *Traffic acquisition: websites / social networks *Measurement and campaign optimization