About Lucas
50+ WordPress sites delivered for SMEs. On each project, only one criterion counts: the calls, the quotes, and the sales that the site generates after going live.
- 11x revenue in 12 months for an e-commerce site
- +73% organic traffic in 4 months for a hotel site
- Position #2 on Google in 1 year for a real estate buyer agent in Lyon
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Experience
- Sesame.pro - Groupe GrandirLanding page - Promotion of a B2B web appEDUCATION AND E-LEARNINGApril 2026 - May 2026 (1 month)Paris, FranceSesame is a web app deployed to French local authorities to centralize early childhood care requests: nurseries, daycare centers, childminders.Complete WordPress integration of the landing page from provided mockups. I proposed and developed the animation sequences: scroll, transitions, interface simulations. Each animation had a specific role: to show what the tool does in a few seconds to public decision-makers unfamiliar with digital.Delivered in one week. The client praised the quality of the integration and the relevance of the proposed animations.
- Jean Fotso - Photographe corporate B2BRedesign of the user journey and content strategyPRESS AND MEDIAMarch 2026 - July 2026 (4 months)Lyon, FranceObjective: attract more qualified leads to the site and facilitate their conversion.I took over the entire user journey to remove friction points, from the first click to the contact. The common thread: a clear user intent per page, without dispersion.The work focused on three areas.First, clarifying the offer. I broke down services that were previously mixed into distinct pages (corporate portrait, directory, industrial reportage, business reportage, event and seminar coverage), each responding to a specific need and identified search query.Second, editorial structuring. I built a content cluster architecture: each pillar service page is fed by satellite blog articles that capture information searches before purchase and redirect to the conversion page. A series of articles was written with this logic, with internal linking designed for conversion.Finally, conversion optimization. Rewording of taglines and portfolio pages to highlight proof, redesign of the contact page and form emails, consistent calls to action across the entire site.The launch is very recent. Initial traffic and conversion results will be monitored and communicated here as soon as they are consolidated.
- Guide Ski TignesCreation of a landing page for a mountain guide - 1st client after 10 daysSPORTSJanuary 2026 - February 2026 (1 month)Lyon, France
Creation of an off-piste landing page in Tignes for a mountain guide
Yves managed his business through the Ski Guide Val d'Isère website, which was operational and generated clients. But Tignes, a resort where he regularly works, required a URL without the mention of Val d'Isère to be included in its official directory.His initial idea:redo an identical site with a new domain name.I advised against it. Two nearly identical sites mean twice the maintenance, zero differentiation, and self-cannibalizing SEO strategy.What I proposed instead:a landing page dedicated to a single activity, off-piste skiing in Tignes. Ultra-specific. One page, one visitor, one decision.Scope delivered for €1,600 all-inclusive:- Strategy and positioning
- Dedicated graphic charter
- Mockups
- Content writing
- WordPress + Elementor development
- Launch and checks
Result: first clients contacted 10 days after launch.The specificity of the subject, combined with a page designed to convert, was enough. No advertising, no advanced SEO. Just the right message, in the right place, for the right people.
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Education
- Engineering degreeTroyes University of Technology2014