Freelancer profile translated to English.

Description

I support entrepreneurs and SMEs in structuring their brand identity and digital presence, from strategy to live website. End-to-end approach: brand strategy, information architecture, UX/UI design, WordPress/Framer development.

3+ years of international experience in agencies (Red Peak, Taiwan) and public institutions (Government of French Polynesia). I have supported clients like Acer, Dolby, and tech startups, and structured the first unified design system for the Polynesian government.

I work with startups in the launch phase, SMEs in rebranding, and impact projects that need a digital presence without the 50k€ agency cost. Interventions in French and English.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Direction des Systèmes d'Information
Design System and UXUI Manager
November 2024 - December 2025 (1 year and 1 month)
Papeete, French Polynesia
Creation and deployment of the first unified governmental Design System for French Polynesia: Strategy and governance: definition of the UX vision and fundamental principles of the DS for all digital services, establishment of the governance framework and intra-administrative coordination. Design System: architecture and development of a library of reusable and accessible Figma components, structuring of design tokens for visual consistency and scalability with integrated documentation. Support: facilitation of co-design workshops with stakeholders and creation of user journey templates for recurring processes.
Design System User Experience Design UX Writing User Interface Design Digital Transformation
Red Peak
Branding and UXUI Consultant
October 2021 - July 2023 (1 year and 9 months)
Taipei, Taiwan
End-to-end project management combining brand strategy and user experience: Integrated Brand to Digital approach with strategic research and user analysis, information architecture, interface design and prototyping; supervision of development and coordination of design-development teams; go-to-market strategies and brand positioning for product launches.
Brand Strategy Digital Transformation User Experience Design Branding Product Strategy
Look Right Taipei
Graphic Designer
January 2020 - July 2021 (1 year and 6 months)
Taipei, Taiwan
Design of visual identities and brand communication for international B2B/B2C clients — first steps in the alliance between brand strategy and interface design.
Graphic Design Visual Identity User Interface Design Branding