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Lucas W.LW

Lucas W.

Brand & Digital Strategist

€600/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucas

I support entrepreneurs and SMEs in structuring their brand identity and digital presence, from strategy to live website. End-to-end approach: brand strategy, information architecture, UX/UI design, WordPress/Framer development.

3+ years of international experience in agencies (Red Peak, Taiwan) and public institutions (Government of French Polynesia). I have supported clients like Acer, Dolby, and tech startups, and structured the first unified design system for the Polynesian government.

I work with startups in the launch phase, SMEs in rebranding, and impact projects that need a digital presence without the 50k€ agency cost. Interventions in French and English.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Direction des Systèmes d'Information
    Design System and UXUI Manager
    November 2024 - December 2025 (1 year and 1 month)
    Papeete, French Polynesia
    Creation and deployment of the first unified governmental Design System for French Polynesia: Strategy and governance: definition of the UX vision and fundamental principles of the DS for all digital services, establishment of the governance framework and intra-administrative coordination. Design System: architecture and development of a library of reusable and accessible Figma components, structuring of design tokens for visual consistency and scalability with integrated documentation. Support: facilitation of co-design workshops with stakeholders and creation of user journey templates for recurring processes.
    Design System User Experience Design UX Writing User Interface Design Digital Transformation
  • Red Peak
    Branding and UXUI Consultant
    October 2021 - July 2023 (1 year and 9 months)
    Taipei, Taiwan
    End-to-end project management combining brand strategy and user experience: Integrated Brand to Digital approach with strategic research and user analysis, information architecture, interface design and prototyping; supervision of development and coordination of design-development teams; go-to-market strategies and brand positioning for product launches.
    Brand Strategy Digital Transformation User Experience Design Branding Product Strategy
  • Look Right Taipei
    Graphic Designer
    January 2020 - July 2021 (1 year and 6 months)
    Taipei, Taiwan
    Design of visual identities and brand communication for international B2B/B2C clients — first steps in the alliance between brand strategy and interface design.
    Graphic Design Visual Identity User Interface Design Branding

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Education

  • International exchange semesters
    ISEP
    2020
    Semestres d'échange internationaux
  • UXUI Design Trainer
    MIT Lab Taipei
    2024
    Formateur UXUI Design

Skill set

Categories