Freelancer profile translated to English.

Description

8 years of experience in e-commerce, including 6 as an operator of my own brands before moving into consulting.

I have launched and managed over 50 stores (Shopify, WooCommerce, Prestashop) and contributed to over €5M in cumulative revenue. This dual role—e-merchant then consultant—changes my approach to assignments: I systematically prioritize what has a measurable impact on revenue rather than cosmetic optimizations.

What I can help you with:

— Paid Acquisition: Meta Ads, Google Ads, TikTok Ads. Strategy, account structuring, creative, scaling, and optimization.

— CRO & Funnel Optimization: Shopify audits, test hypotheses, A/B testing, product page optimization, checkout, mobile UX.

— Global E-commerce Strategy: Positioning, offer structuring, copywriting, performance analysis (ROAS, MER, LTV, CAC).

Ideal client profile:

DTC brands between €100K and €5M in annual revenue looking to structure their acquisition, optimize their conversion rate, or professionalize their e-commerce strategy.

Bilingual French / English.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Nice (up to 50km)

Indépendant
E-commerce & Acquisition Manager
May 2019 - March 2026 (6 years and 10 months)
Nice, France
• • Managed over 50 end-to-end e-commerce projects: positioning, store creation (Shopify, WooCommerce, Prestashop), conversion funnels, and continuous optimization.
• • Contributed to over €5,000,000 in cumulative revenue through paid acquisition strategies (Meta Ads, Google Ads, Tiktok Ads, Pinterest Ads).
• •
Supported brands in their digital growth, from launch to scalability.
• • Developed recognized expertise in the French-speaking e-commerce community (+12,000 followers on X/Twitter).
Shopify Expert Webmarketing Strategy
oneSite
E-commerce Project Manager/Product Owner
October 2023 - October 2025 (2 years)
Nice, France
• • Operational management of a SaaS project dedicated to e-commerce: product vision definition, positioning, offer structuring, and roadmap prioritization.
• • Close collaboration with the technical team on product scoping, user journeys, and continuous platform improvement.
• • Managed the launch and initial acquisition: 500,000 social media impressions, 1000+ waitlist sign-ups, 10,000 visitors in the first month.
• •
Analyzed user feedback and continuously iterated on the product experience.
freelance
Digital Content Manager
September 2023 - July 2025 (1 year and 10 months)
Nice, France
Freelance
• • Operational and strategic management of a digital content channel: editorial management, planning, analytics, and performance optimization.
• • Grew the channel from 100,000 to 1,800,000 monthly views in a few months.
• •
Acquired an engaged community: a record of 1,500 new members recruited in a single month.
• • Produced and supervised 700+ long-form videos and 1,000+ short-form videos with a focus on performance and retention.