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Lucas T.LT

Lucas T.

E-commerce Consultant | Shopify, Acquisition, CRO

€550/day
Nice, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucas

8 years of experience in e-commerce, including 6 as an operator of my own brands before moving into consulting.

I have launched and managed over 50 stores (Shopify, WooCommerce, Prestashop) and contributed to over €5M in cumulative revenue. This dual role—e-merchant then consultant—changes my approach to assignments: I systematically prioritize what has a measurable impact on revenue rather than cosmetic optimizations.

What I can help you with:

— Paid Acquisition: Meta Ads, Google Ads, TikTok Ads. Strategy, account structuring, creative, scaling, and optimization.

— CRO & Funnel Optimization: Shopify audits, test hypotheses, A/B testing, product page optimization, checkout, mobile UX.

— Global E-commerce Strategy: Positioning, offer structuring, copywriting, performance analysis (ROAS, MER, LTV, CAC).

Ideal client profile:

DTC brands between €100K and €5M in annual revenue looking to structure their acquisition, optimize their conversion rate, or professionalize their e-commerce strategy.

Bilingual French / English.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Basic

Can work on-site
Nice (up to 50km)

Experience

  • Indépendant
    E-commerce & Acquisition Manager
    May 2019 - March 2026 (6 years and 10 months)
    Nice, France
    • • Managed over 50 end-to-end e-commerce projects: positioning, store creation (Shopify, WooCommerce, Prestashop), conversion funnels, and continuous optimization.
    • • Contributed to over €5,000,000 in cumulative revenue through paid acquisition strategies (Meta Ads, Google Ads, Tiktok Ads, Pinterest Ads).
    • •
    Supported brands in their digital growth, from launch to scalability.
    • • Developed recognized expertise in the French-speaking e-commerce community (+12,000 followers on X/Twitter).
    Shopify Expert Webmarketing Strategy
  • oneSite
    E-commerce Project Manager/Product Owner
    October 2023 - October 2025 (2 years)
    Nice, France
    • • Operational management of a SaaS project dedicated to e-commerce: product vision definition, positioning, offer structuring, and roadmap prioritization.
    • • Close collaboration with the technical team on product scoping, user journeys, and continuous platform improvement.
    • • Managed the launch and initial acquisition: 500,000 social media impressions, 1000+ waitlist sign-ups, 10,000 visitors in the first month.
    • •
    Analyzed user feedback and continuously iterated on the product experience.
  • freelance
    Digital Content Manager
    September 2023 - July 2025 (1 year and 10 months)
    Nice, France
    Freelance
    • • Operational and strategic management of a digital content channel: editorial management, planning, analytics, and performance optimization.
    • • Grew the channel from 100,000 to 1,800,000 monthly views in a few months.
    • •
    Acquired an engaged community: a record of 1,500 new members recruited in a single month.
    • • Produced and supervised 700+ long-form videos and 1,000+ short-form videos with a focus on performance and retention.

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Education

  • Bachelor
    SupDeWeb - MediaSchool Nice
    2019
    Bachelor
  • Baccalauréat SSI
    Lycée Guillaume Apollinaire
    2016
    Baccalauréat SSI

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