Freelancer profile translated to English.
Back to original languageAbout Lucas
🎯I have been an online advertising professional (TikTok Ads, Google Ads, and Facebook Ads) for over 4 years. I have worked on more than a hundred client cases, from local SMEs to large international brands. The key to a successful collaboration always remains communication and monitoring of actions taken with my clients.
đź’Ş Expert Facebook Ads/Instagram:
I have generated over €2 million in revenue on the Facebook/Instagram channel with nearly €600,000 in advertising spend. I assisted a startup in its international launch and propelled it to over €500,000 in revenue within 6 months.
I have e-commerce stores myself. I have worked with companies of all sizes to increase their traffic from Facebook and Instagram (awareness, sales, lead acquisition, etc.).
Whether your goal is to generate sales or leads, I will implement an effective acquisition strategy on the most relevant channels.
I become your growth partner and support you in structuring and managing profitable advertising campaigns.
đź’Ľ Certified Google Ads Expert:
I act as a Google Ads consultant directly with my clients or as a subcontractor for communication agencies.
I mainly work on Google Ads campaigns (Search, Display, YouTube, and Gmail). I also handle Google Shopping campaigns and remarketing on the Display network or social networks. Depending on the needs, strategic audits and/or traffic analyses will be carried out to increase campaign performance.
I take care of the weekly reporting of your performance via the Google Analytics/Data Studio tool. Clear statistics and relevant KPIs are the key to an effective paid link campaign.
📲 SHALL WE TALK ON THE PHONE?
French
Native or bilingual
English
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Y-BrushDigital Marketing ManagerE-COMMERCEDecember 2019 - August 2021 (1 year and 8 months)Lyon, FranceOptimization of digital strategies. Audit and creation of E-commerce sites. Advertising campaigns (Facebook ads, Google Ads, Influencer Marketing, etc.), traffic acquisition, retargeting, etc...PR, Brand contentSEOAffiliation
- Direct ProducteurE-commerce ManagerE-COMMERCEApril 2018 - August 2019 (1 year and 4 months)Valence, FranceOptimization of digital strategies. Implementation of targeted advertising campaigns (Facebook ads, influencer marketing, etc.)
- Lucas ThirouinDigital EntrepreneurE-COMMERCEJanuary 2017 - Today (9 years and 5 months)Lyon, FranceCreator and manager of a YouTube channel with over 200,000 subscribers and 3 million monthly views.Creation of multiple online stores (product sourcing, customer experience, website creation, advertising campaigns, customer service, etc...)Creation of Google Ads, Facebook Ads campaigns + Analysis of various KPIs Influencer marketing, communication campaigns with various influencers.
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Education
- Master of Science in Digital MarketingINSEEC2018
Certifications
- Google AdsGoogle2021
- Facebook BlueprintFacebook2021