Freelancer profile translated to English.
Back to original languageAbout Lucas
Looking for areliableexpert forprofitableAds campaigns?
😍 Over 200 clients and 80+ 5/5 rated missions on Malt
+€15M in budget on Google Ads and Meta
Want to double your revenue or leads via Google Ads or Meta?
For 15 years, I've been accelerating my clients' growth through Ads.
I focus on Google Ads and Meta, and I know their mechanisms very well.
I optimize budgets from €1500 to €150,000/month with **one single objective**:
💰 Help You Sell More
The process:
We'll discuss to fully understand your clients and challenges
+ I'll perform a free audit of your existing campaigns
Objective ➡️Find THE right strategy to reach your clients
I always deliver custom solutions: Search, Pmax, Youtube, Demand Gen on Google Ads, conversion campaigns, Lead Ads, interactions on Meta, etc.
After validating our strategy, we'll launch the campaigns.
👉 I'll monitor performance and implement essential optimizations
👉 We'll communicate regularly to find new areas for improvement
IMPORTANT:
📌 Proper tracking is essential to identify what users are really doing on your website. We'll cover this too.
📌 I NEVER engage my clients on an annual basis; we start with a three-month test. After 3 months, we will have tested different targeting options and found what works for YOU.
📌 2% of my fees are donated to a charity.
Still hesitating?
➡️ Check out my reviews and contact me to receive case studies relevant to your industry or to ask your questions.
Italian
Conversational
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Dijon (up to 10km)
Experience
- Lilycare Assurances SAS
On Malt
Performance Audit & Quarterly Action Plan for Ads - Lilycare.frHEALTH AND WELLNESSMay 2026 - May 2026Ads & Data Ecosystem Analysis=> Quick audit of your existing accounts to identify budget leaks and growth opportunities:- Tracking & Analysis: Google Analytics 4, GTM, Clarity, PostHog- Ads Accounts Audit + Competitive Audit via advertising libraries (especially on Meta)- Other levers: Google Search Console & Google Business Profile.2/ Deliverable: Strategic Report (Google Doc)=> Delivery of an actionable summary document with:- Key findingswith screenshots- Unprofitable elements to cut immediately.- "Quick Wins": Promising elements to boost or implement immediately.- Proposal for a complete Ads strategy for the next 3 months3. Presentation & Launch- Sending the report for prior review.- Exchange session (Video call): Q&A, validation of the quarterly strategy and the action plan. - Les superactifsMonitoring and Optimization of Meta Ads CampaignsHUMAN RESOURCESFebruary 2025 - Today (1 year and 6 months)Paris, FranceConversion campaigns to boost registrations on their platformWork on their two target audiences:1/ Retirees2/ Young professionalsTest and learn on numerous types of visuals (static, video, carousel) and different formats (testimonials, press coverage, etc.)CPA divided by 5 since the beginning of the collaboration with a volume of about 500 registrations per month on a very limited budget
- EssilorLuxotticaPaid Ads ConsultantMEDICALApril 2015 - April 2022 (7 years)Paris, France👉Paid Expert - Media Buyer and Acquisition Strategy✅ Implementation and management of Google Adwords and Bing Ads campaigns for the group's various brands in France (search and display network + remarketing operations)✅ Advice on digital media plans (VOL, Display, Native...)✅Recommendations on all tracking aspects (Google Tag Manager and Google Analytics)💰Management of SEA budgets for Essilor France since 2015 and media consultant since 2019
Reviews
Recommendations
FU
BM
+9
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Education
- Bing Ads CertificationBing Microsoft
- Google Adwords and Analytics CertificationsGoogle Partners
Certifications
- Google Ads / Search NetworkGoogle