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Lucas SalaLS

Lucas Sala

Digital Automation and Branding Expert

€250/day
Genève, CH
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lucas

[ LAUNCH PRICE - LIMITED OFFER ] [ base price - 750eur/day ]

Expert in automation, AI, and digital/branding/positioning strategy


Graduated from ESADE (Barcelona), with exchanges at Bocconi (Milan) and Thammasat (Bangkok), I specialize in the digital transformation of SMEs and organizations through automation and artificial intelligence.

Founder of Novalia Solutions, I have supported several companies (including Bocconi, Rotterdam School of Management, and consulting firms) in:

  • Creating intelligent chatbots capable of responding to customers, generating leads, and collecting marketing insights.
  • Developing automated workflows with n8n / Zapier to reduce manual tasks and improve productivity.
  • Implementing optimized onboarding or conversion funnels (landing pages, CRM, email automation...).
  • Auditing and redesigning user journeys to better align business objectives and customer expectations.

Key skills:

  • Automation (n8n, Zapier)
  • AI Integration (GPT, API, custom assistants)
  • Digital Strategy & Customer Journey
  • No-code solution design
  • Copywriting and Pitch Decks
  • Productivity and SaaS Tools Consulting
  • Branding and Positioning

Trilingual (French, English, Spanish), I undertake remote or European missions, with a business-first approach: every tool or automation I deploy must create measurable value.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • NOVALIA SOLUTIONS – Digital Data Services
    Founder, CEO
    January 2025 - Today (1 year and 5 months)
    Bangkok, Thailand
    • Led strategy, product dev, and sales in France, Spain, and Switzerland; secured clients like Bocconi and RSM
    • Built scalable offers and onboarding funnels for SMEs, shaped branding, websites, and sales assets
    • Managed tech development (chatbots, JS injectors, n8n); led cross-functional projects across tech, marketing, and ops
    • Expert in AI strategy and implementation in processes
  • UNILEVER - FMCG
    Category Management Intern – Home Care
    July 2024 - December 2024 (5 months)
    Brussels, Belgium
    • Product Pricing Strategy: Optimized SKU pricing to drive margin and stay competitive in the Home Care market
    • Promotional Strategy: Designed and reviewed Home Care promotions (TPR, BOGO, in-store) based on ROI and shopper data
    • Forecasting & Planning: Built 2025 sales forecasts with demand planners, aligned to promo calendars and market trends
  • TRANSCEND PARTNERS - Financial Investment Services; M&A;
    Sales Analyst Intern
    April 2023 - December 2023 (8 months)
    Barcelona, Spain
    • Oversaw data collection and analysis on over 3000 clients, identified key sectors and purchasing behavior
    • Analyzed the Spanish technology M&A market through detailed research, pinpointing industry trends and consumer preferences

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Education

  • Bachelor of Business Administration
    Università Bocconi (Milan), Thammasat University
    2025
    Bachelor of Business Administration

Skill set

Categories