Freelancer profile translated to English.
Back to original languageAbout Lucas
đ
Freelance SEO Consultant with 8 years of experience
đ Specialized in natural and paid search engine optimization and web visibility strategy
đđ»ââïž My references: La Française des Jeux, Solocal, Banque Populaire, SociĂ©tĂ© GĂ©nĂ©rale, Independent websites...
Why collaborate with me?
With solid expertise in technical SEO, content strategy, and performance analysis, I help companies optimize their digital presence. My approach is focused on sustainable results: generating qualified organic traffic and improving conversion. I work with various structures, from startups to large corporations.
My SEO expertise:
đ Comprehensive SEO Audit: technical, semantic, and competitive analysis of your site
đ ïž On-page and Off-page Optimizations: tags, content, internal linking, link building
đ§ Content Strategy: creation of high-performing and targeted editorial plans
đ Local SEO: improving your visibility on geo-localized searches
đ Training & Support: upskilling your internal teams
My skills:
đ Data Analysis & Reporting (GA4, GSC, PowerBi, SEMrush, Ahrefs...)
𧩠SEO Monitoring & Algorithmic Adaptation (Google Updates, search trends)
đ€ Project Management & Team Coordination (technical, marketing, writing...)
âïž Core Web Vitals Optimization & Technical Performance
The advantages:
đĄ A tailor-made approach according to your objectives
đ A ROI-oriented vision focused on organic growth
⥠Responsive, transparent, and available at every step
đ Ready to boost your online visibility? Contact me, I respond in less than an hour!
English
Fluent
Spanish
Basic
Polish
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- La Française des jeux - LoterieHead of SEOENTERTAINMENT AND LEISUREMarch 2021 - March 2026 (4 years and 11 months)Boulogne-Billancourt, FranceResponsible for SEO for FDJ, in collaboration with various stakeholders (developers, writers, UX/UI, communication).My missions included:- Technical SEO Audit + Regular Semantic Analysis- Implementation of technical and editorial SEO optimizations via the Drupal CMS- Performance monitoring and weekly reporting- SEA campaign optimization & management- Establishing synergy between SEO and SEA
- SolocalSEO Project ManagerCONSULTING AND AUDITSSeptember 2020 - March 2021 (6 months)Boulogne-Billancourt, France- SEO Audit- Semantic Study- Organic Performance Monitoring
- EffilabSEO / SEA Project ManagerE-COMMERCEAugust 2019 - Today (6 years and 11 months)Boulogne-Billancourt, France- SEO Recommendations and Optimizations- Management of SEO & SEA client portfolio
Reviews
Anne
Anne'Redac
Reviewed on 5/7/2021
Lucas was very professional and pedagogical. He perfectly and quickly met my SEO needs on my WordPress site. He is also proactive in suggesting a digital strategy to multiply my website's traffic.
I highly recommend!!!
William
OGW Cybersecurity
Reviewed on 4/11/2021
Lucas met all my expectations by adapting all the SEO content of my WordPress website. He provided clear explanations and met deadlines. I will continue to work with Lucas if I need to improve my SEO. Plus, he offers SEA services, I will surely use him again!
Recommendations
FU
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Education
- Master E-business & Data Marketing ManagerSkema Business School2020
- Master in E-business and Digital Marketing (work-study)UniversitĂ© Paris 122019MaĂźtriser et dĂ©ployer les solutions techniques pour effectuer de la vente en ligne (gestion et optimisation de sites de commerce Ă©lectronique). Exploiter les principes de la vente en ligne sur diffĂ©rents marchĂ©s, notamment le B2B, et le B2C. Concevoir, mettre en oeuvre, gĂ©rer et sĂ©curiser des applications du commerce Ă©lectronique incluant les services de paiement et la gestion du back-office. Adapter les outils marketing au commerce Ă©lectronique. MaĂźtriser les principaux leviers de la publicitĂ© en ligne (e-CRM, e-marketing, e-merchandising) Concevoir et mettre en place des sites de commerce Ă©lectronique. SĂ©curiser des sites, des donnĂ©es et des paiements. DĂ©finir et piloter des projets de commerce Ă©lectronique internationaux. DĂ©finir et dĂ©velopper une stratĂ©gie multicanal, dans le cadre de dĂ©veloppement dâentreprises ou dâe -services (pour les administrations publiques) Appliquer les principales normes, et les contraintes lĂ©gislatives et fiscales sâappliquant Ă la vente en ligne en Europe (droit des sociĂ©tĂ©s, droit international des affaires, lĂ©gislation sur lâĂ©conomie numĂ©rique, directives europĂ©ennes ou lois nationales concernant le commerce Ă©lectronique). IntĂ©grer les pratiques de e-business, e-banking, e-commerce, m-commerce et les rĂ©seaux sociaux dans la stratĂ©gie gĂ©nĂ©rale de l'entreprise.
Certifications
- Google Ads CertificationGoogle2020
- Google Digital Active CertificationGoogle2019