Freelancer profile translated to English.
Back to original languageAbout Lucas
Like all brands, you face the same problem: your product is not that different from your competitors.
You respond to the same need, you use the same marketing methods and are present on the same communication channels.
Result: for your customer, your product is interchangeable.
You will have understood, what makes the difference is not what you sell, but the story you tell, the way you communicate.
If you recognize yourself in these sentences, then I can help you...
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Passionate about words, I write strong hooks that capture attention, I bring ideas to life and transform concepts into impactful messages.
I intervene in both conception and writing.
In addition to writing ads, I analyze and dissect them through my blog.
And when I have time, I travel the roads of Provence - always armed with a book on advertising!
Because in the end, advertising is more than a passion.
It's a calling.
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I will finish with a quote from a great advertiser, which alone summarizes what I can bring you:
“An important idea that is not communicated convincingly is like having no idea” – Bill Bernbach.
Hooks, brand signature, activation, film script, etc...
Do not hesitate to contact me!
My website: lucasricard.com
French
Native or bilingual
English
Basic
Remote only
Primarily works remotely
Experience
- SuperprofSocial Media Campaign following a tender.EDUCATION AND E-LEARNINGFebruary 2025 - March 2025The advertising and production agency KÖM contacted me again for a tender for Superprof. The need: a series of 15-second videos to promote the different "best seller" products. All to be adaptable internationally.
- GymlibYouTube & Social Media Video Advertising CampaignSPORTSSeptember 2024 - September 2024The agency KÖM contacted me towrite the script for a voice-overas part of an advertising campaign for Gymlib, aimed at promoting their new offer.Media: YouTube + social media.
- StoolyYouTube & Social Media Video Advertising CampaignE-COMMERCEJune 2024 - July 2024 (1 month)As part of a competition, the agency KÖM contacted me toimagine and write several advertising scriptsto promote Stooly brand products.Competition won.
Reviews
Selim
HubSpot France SAS
Reviewed on 6/29/2023
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Education
- Master's Degree in Marketing & CommunicationAix-Marseille University2022Concepts & créations publicitaires · Marketing digital · Stratégies de communication · Communication digitale & Réseaux-sociaux · Nouvelles Tendances de consommation · Design · Marketing des Services · Marketing Durable · Négociation
- Bachelor's Degree in Business Management, MarketingAix-Marseille University2020Marketing, Communication digitale, Innovation, Stratégie d'entreprise, Publicité, Gestion et Analyse des données
Certifications
- Digital MarketingGoogle2019
- Inbound MarketingHubspot2021