Freelancer profile translated to English.
Back to original languageAbout Lucas
I am Lucas, a specialist in digital strategy and marketing [SMA/SMO] on social networks (Facebook - Instagram - Twitter - Linkedin - TikTok - Spotify - Waze). I work for both BtoB and BtoC clients. I want to bring you my expertise to achieve your goals.
Process:
- Audit and recommendation of digital and advertising strategies
- Elaboration of specifications
- Installation and configuration of trackers (Pixel, Insight Tag, ..)
- Creation, management and optimization of advertising campaigns
- Reporting in Excel or Google Data Studio format
- Recommendation for the continuation of the campaign based on the results
- Community Management
Let's discuss to best define your project and start our collaboration.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Essilor France Marketing
On Malt
[SMA] Social Media AdvertisingOctober 2019 - March 2020 (6 months)Paris, France- Audit of the competition and best practices- Optimization of the process for the editorial calendar- Creation of a presentation (for internal use) of the LinkedIn platform from the CM and SMA angle- Creation of an advertising account, management of the Insight Tag tracking and definition of audiences- 3 months of campaigns between December 2019 and February 2020 [Awareness / Traffic]- Detailed report of the organic and paid Analytics to better understand the community - Muti-employeursCR / Social Media ManagerSOCIAL NETWORKSJanuary 2018 - Today (8 years and 5 months)Paris, FranceDevelopment of digital strategy for small, medium and large projects in areas such as e-commerce, branding, product and/or solution launches.Implementation of strategies, in part or in full, depending on the client's schedule.Community ManagementStrategic monitoring to bring a fresh perspective to each project.
- Jara & CoBrand Content / Social Media ManagerSOCIAL NETWORKSAugust 2016 - June 2017 (10 months)Paris, FranceIn a team of three, I lead two web journalists for the shows "La Quotidienne" and "La Quotidienne la suite" on France 5.- Updating the show's websites- Animating communities on Facebook / Twitter / Instagram / Snapchat- Creating content for digital- Highlighting messages on air during live broadcasts- Managing the presence of partners (La Banque Postale / Le Bon Coin / Système U) on the entire digital ecosystem of the shows
Reviews
Recommendations
FU
+2
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Education
- Master 2 DMC (ex- Master 2 Télévision, Cinéma, Nouveaux Médias)Université Paris 1 Panthéon-Sorbonne2014L’objectif du Master est de permettre de découvrir de nouveaux talents, de s’engager dans de nouvelles formes d’écriture et de réalisation filmique et transmedia. Associer les questions d’écriture, de réalisation et de production, c’est défendre l’idée qu’il est utile pour un scénariste ou un producteur d’avoir des notions de mise en scène, pour un cinéaste de connaître les défis et les contraintes économiques. http://www.master-dmc.fr/