Freelancer profile translated to English.
Back to original languageAbout Lucas
Paid Media & Traffic Analyst Consultant | Young & Dynamic Expertise
Hello! I am Lucas, a Paid Media and Traffic Analyst consultant with solid and diverse experience in digital marketing. At 23 years old, I have accumulated over 3 years of experience working with renowned companies and managing various projects. My goal is to help you get the most out of your advertising campaigns and achieve your performance objectives.
What I can offer:
🚀 Expertise in Digital Advertising: Creation and management of campaigns on various platforms to maximize your results.
📈 Precise Performance Analysis: KPI tracking, data analysis, and strategy adjustments for optimal performance.
💼 Personalized Client Management: In-depth understanding of your needs for campaigns perfectly aligned with your objectives.
🎯 Strategic Approach: Development of tailored strategies to improve traffic, conversions, and return on investment.
I am passionate about digital marketing and performance, and I am ready to put my expertise at your service to achieve your goals. Contact me to discuss how I can contribute to the success of your projects!
French
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- KEONYS, Dassault Systèmes Partner for Industry 4.0Digital Marketing and Communication OfficerOctober 2022 - August 2024 (1 year and 11 months)Suresnes, FranceI contribute to the execution of marketing campaigns in alignment with Keonys group's commercial strategy. I participate in communication and public relations activities in collaboration with the Communication Manager. I support event organization, coordinating service providers and participants. I help optimize the website through SEO/SEA actions and the implementation of digital campaigns, while ensuring follow-up through reporting. Finally, I ensure the application of the graphic charter on communication materials and provide versatile support to all marketing activities.
- HEMBLEMSocial Paid ManagerSeptember 2021 - July 2022 (10 months)Paris, FranceI was in charge of over 50 client accounts in various sectors such as hospitality, catering, and fashion. I handled client contact to best understand their needs. Following this, I implemented paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads. Finally, I created follow-up reporting via Looker Ads.
- We Are SocialJunior Account ManagerMay 2021 - August 2021 (3 months)FranceI managed paid campaigns for 3 major accounts, including traffic, acquisition, and conversion campaigns, as well as bidding campaigns during live broadcasts (Roland Garros).
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Education
- Master in E-Business StrategyInstitut de l'Internet et du Multimedia2024Cette formation en alternance propose de former les profils hybrides à même d’accompagner la transformation des activités BtoB et BtoC par des compétences larges et variées dans les domaines du marketing, du e-commerce, du traitement de données, des techniques d’acquisition sur le web et de la stratégie d’entreprise.
Certifications
- Google Ads Search CertificationGoogle2024
- Google Analytics CertificationGoogle2024