Freelancer profile translated to English.
Back to original languageAbout Lucas
Hello and welcome to my profile,
A Google Ads SEA strategy is ideal for maximizing your ROI and strengthening your brand awareness.
However, to fully leverage your digital potential, it is essential to connect and optimize tools like Google Tag Manager, Google Analytics 4 (GA4), and Looker Studio. These tools, used together, allow for precise campaign tracking, in-depth data analysis, and clear visualization to guide your decisions. This is where I come in.
Why collaborate with me?
- Certification and expertise: Certified by Google, I have a perfect command of Google Ads and Google Tag Manager, including advanced configurations like Server-Side Tag Manager.
- Solid experience: With a master's degree in business school and over 3 years in campaign management and tracking, I am ready to transform your goals into concrete results.
What I can bring you:
🎯 Google Ads Campaign Management
Creation and optimization of campaigns to reduce CPC and increase ROAS.
Customized SEA strategies tailored to your objectives.
đź”— Advanced Tracking Configuration
Complete installation of Google Tag Manager and Server-Side Tag Manager.
Implementation and activation of consent mode to ensure GDPR compliance while retaining actionable data.
đź“Š Custom Reports
Creation of dashboards on Looker Studio to analyze your SEA and e-commerce data.
Why choose my services?
- Comprehensive support: From initial strategy to post-launch monitoring, I am with you every step of the way.
- Concrete results: My goal is to provide effective and measurable solutions.
- Guaranteed availability: I remain available before, during, and after each project.
Ready to unlock the full potential of your campaigns with Google Ads and advanced tracking tools? Contact me now!
See you soon and good business! 🎉
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- Disruptia
On Malt
Tracking SetupDIGITAL AND ITFebruary 2026 - February 2026- Audit of tracking implementation on GTM- Proposal of a tracking plan corresponding to the client's business objectives- Implementation of GA4 and Meta tracking via GTM - TeleperformanceTechnical Agent for Google SolutionsTELECOMMUNICATIONSFebruary 2022 - August 2022 (7 months)Lisbonne, PortugalTeleperformance is a call center collaborating with globally recognized clients, such as Google, Microsoft, and Facebook, to offer tailor-made solutions worldwide.Within this structure, I was responsible for a diversified client portfolio. I managed and optimized numerous campaigns to meet and exceed the business objectives defined by my clients. In parallel, I acquired in-depth expertise in customer tracking, by configuring and managing tools such as Google Tag Manager, Universal Analytics, and Google Analytics 4 (GA4) for high-performing Google Ads solutions.Skills developed:SEA campaign creation and management:Implementation of Search, Display, and Video campaigns on Google Ads, adapted to clients' specific objectives.Advanced campaign optimization:Continuous improvement of campaigns to maximize ROAS and ensure high profitability of advertising investments on Google Ads.Tracking and conversions expertise:Implementation of precise tracking with Google Tag Manager, allowing detailed conversion tracking for Google Ads, Universal Analytics, and GA4.Configuration of complex conversions: e-commerce, dynamic remarketing, advanced conversions, and more.Thanks to this experience, I have gained complete mastery of the Google Ads advertising ecosystem and associated tools such as Google Analytics Tag Manager and Tag Manager Server-Side, to offer my clients high-value solutions that comply with industry standards.
- BOULANGERDigital Development ManagerRETAIL (LARGE RETAILERS)August 2018 - September 2021 (3 years and 2 months)Valenciennes, FranceDuring these two years, I was responsible for the digital development of a point of sale. My role consisted of defining and implementing a high-performance web marketing strategy, while managing various actions: SEO development to increase online visibility and social media management to strengthen brand awareness.Skills developed:- Digital communication strategy: Creation and management of engaging content on social networks, adapted to the expectations of target audiences.- Online performance analysis: Use of Google Analytics to evaluate user behavior and optimize conversions.- Local SEO optimization: Implementation of advanced techniques to improve search engine ranking and visibility.- Google My Business listing management: Optimization of information and performance to improve local presence and customer engagement.Thanks to these responsibilities, I have strengthened my skills in digital strategy, local visibility optimization, and data analysis, thus contributing directly to the success of the point of sale in a competitive environment.
Reviews
Ariane
Projet Tag Manager - Juicy Marketing
Reviewed on 4/20/2026
Lucas helped me add tags to Google Tag Manager and corrected data in Looker Studio. Extremely responsive and an expert in his field, I highly recommend him.
Othman
Fondateur - Disruptia
Reviewed on 2/2/2026
Lucas is a serious, structured, and very involved consultant. He quickly took charge of a complex technical environment, with a real ability to analyze the existing situation, ask the right questions, and propose relevant improvements, particularly regarding tracking, tool governance, and data reliability.
Very good professional demeanor, clear communication, solution-oriented, and results-driven. A reliable, rigorous, and pleasant profile to integrate into a product, data, or growth team. I recommend without hesitation.
Recommendations
+4
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Education
- MBA Executive and Business ManagerPigier Business School2021Développement des compétences dans différents domaines : Stratégie d'entreprise, marketing et marketing digital, communication et contrôle de performance. J'ai effectue ce MBA en alternance ou j'occupais la place d'animateur commerce et responsable du développement digital d'un point de vente Boulanger.
Certifications
- Google Ads - Measurement CertificationGoogle Digital Academy (Skillshop)2022
- Google Ads Video CertificationGoogle Digital Academy (Skillshop)2022