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Lucas PodestaLP

Lucas Podesta

Expert Closing/Acquisition for Training Organizations

€450/day
Paris, FR
3-7 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Lucas

Co-Founder @ Go Scale | Expert Closing & Acquisition for Training Organizations | From €800K to €1.5M in 9 months

I help established training organizations (€50K+/month) transform their leads into predictable revenue through a high-performing sales infrastructure.
The Problem: 80% of training organizations generate leads but lack the closing structure to effectively convert them into profitable enrollments.
Our Approach: Go Scale is not just an agency. We are your complete Business Partner - from acquisition to closing, with a systematic 5-pillar methodology:

Irresistible Offer, Attraction (ads), Education (funnels), Qualification (AI), Sales (closing + delivery).

Concrete Results: Our client (3D printing training) grew from €800K to €1.5M in revenue in 9 months, with closing rates above 35% and ROI peaks of 37x. No luck, just a well-oiled sales process that maximizes every lead.
My Conviction: Execution beats strategy. Top closers don't sell a product; they solve an urgent problem. In a highly competitive CPF market, your ability to qualify quickly and close effectively is your only sustainable advantage.
My Expertise:

🎯 High-performance CPF Closing: Average conversion rate 30-40% on qualified leads
📞 Sales Cell Architecture: Scripts, processes, CRM, and follow-up to signature
⚡ Ultra-fast Handling: Callback within 5 minutes, appointment booking rate >50%
🔁 Automated Nurturing & Follow-up: Email, SMS, WhatsApp over 6 months
📊 Performance Monitoring: From cost per lead to cost per enrollment

If you generate +€50K/month but lose 60% of your leads due to a lack of sales structure, let's talk.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Fluent

Remote only
Primarily works remotely

Experience

  • Go Scale
    Co-Founder & Sales Director
    CONSULTING AND AUDITS
    September 2024 - Today (1 year and 11 months)
    Paris, France
    The creation of Go Scale addresses a crucial market need: supporting ambitious SMEs and training organizations in their commercial growth with a structured, results-oriented approach.
    Our Vision: To make closing and conversion accessible, measurable, and profitable for businesses in their development phase.

    ⚙️ MY MISSION - SALES DEPARTMENT
    ✔️ Structure high-performing closing teams from A to Z
    ✔️ Train and coach sales teams on CPF
    ✔️ Create scalable qualification and conversion processes
    ✔️ Ensure closing rates >30% with rigorous KPI monitoring

    🎯 COMMERCIAL METHODOLOGY IN 4 STEPS
    📍 STEP 1: INSTANT QUALIFICATION
    Lead processing within 5 minutes (phone/SMS/email)
    Custom CPF qualification scripts
    Identification of hot vs. cold buying signals
    Automated prospect scoring

    📍 STEP 2: OPTIMIZED APPOINTMENT SETTING
    Appointment booking rate >50% on inbound leads
    Structured multi-channel follow-ups (7 days)
    CPF file pre-qualification
    Preparation for closing in 1 appointment

    📍 STEP 3: HIGH-CONVERSION CLOSING
    Sales scripts adapted to the training sector
    Handling CPF objections (funding, timing, legitimacy)
    Proven closing techniques (urgency, scarcity, social proof)
    Average closing rate: 30-40%

    📍 STEP 4: FOLLOW-UP & SCALE
    CRM configured for sales follow-up (HubSpot, Salesforce, Brevo)
    Automation of post-appointment follow-ups
    Real-time dashboards: cost per appointment, cost per enrollment, ROI
    Continuous process optimization

    💡 SALES DIFFERENTIATION
    "End-to-End" Approach: From cold lead to signed enrollment
    Proven processes on +2000 appointments/year
    Continuous team training
    Guaranteed measurable results

    🛠️ TOOLS & SKILLS

    #Closing #CPF #SalesProcess #CRM #PhoningSales #LeadQualification #SalesScript #SalesNurturing #CRMAutomation #SalesKPI
    Closing Sales Sales Prospecting Phone Prospecting
  • Netione
    Sales Manager & CPF Closer
    EDUCATION AND E-LEARNING
    May 2024 - Today (2 years and 3 months)
    ✨ Mission Description:
    Structuring and managing the entire sales process for a 3D printing training organization, from lead qualification to final closing.

    🎯 Key Achievements:

    Sales Structure & Process:
    Implemented a high-performing closing team
    Created CPF qualification and closing scripts
    Trained the team in sales techniques for training
    Ultra-fast callback process (<5 minutes)

    Qualification & Appointment Setting:
    Processed +500 leads/month from Google Ads and Facebook Ads
    Appointment booking rate >50% on inbound leads
    Rigorous qualification based on CPF criteria
    Structured follow-ups over 6 months (email, SMS, WhatsApp)

    Closing & Conversion:
    Conducted sales appointments with a 35-40% closing rate
    Managed specific CPF objections
    Closed deals in 1 appointment through optimal preparation
    Post-signature follow-up to ensure administrative finalization

    CRM & Automation:
    Complete configuration of the sales CRM
    Automation of follow-ups and nurturing
    Performance dashboards (cost per appointment, closing rate, ROI)
    Full tracking of the sales funnel

    📊 Results:
    Growth from €800K to €1.5M in revenue in 9 months
    Average closing rate: 35-40%
    +60% attendance rate for appointments
    Campaign ROI up to 37x

    🏆 Skills Utilized:

    #CPFClosing #LeadQualification #PhoningSales #CRM #AppointmentSetting #SalesScript #ObjectionHandling #SalesNurturing #SalesAutomation #SalesPerformance
    Closing Sales Sales Prospecting Lead Generation
  • Dataiku
    Sales Coordinator / Account-Based Marketing
    SOFTWARE PUBLISHING
    March 2020 - Today (6 years and 5 months)
    Paris, France
    🎯 Missions
    - Definition of web marketing strategy for strategic accounts
    - Execution of Paid Social and Display Ads campaigns on strategic accounts
    - Lead generation management with personalized content per account and industry

    🛠️ Tools Used
    - Salesforce
    - Hubspot
    - Outreach
    - LinkedIn Sales Navigator
    - Linkedin Ads
    - Rollworks

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Education

  • Certificate of Business Administration
    Harvard Business School Online
    2020
  • MSc Sales Management
    INSEEC
    2019

Certifications

  • Customer Centric Selling
    CCS
    2021
    Sales Customer Service Lead Generation Negotiation Sales Strategy Business Development Email Marketing
  • ABM Advanced Certification
    Demandbase
    2020

Skill set

Categories