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Lucas PodestaLP

Lucas Podesta

Growth Expert | Ads & AI – CPF Training

€450/day
3 projects
Paris, FR
3-7 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Lucas

🚀 I help training organizations generate 4 to 5 qualified appointments per day and multiply their revenue through a complete acquisition, conversion, and management system.

🎯 What I do

I help training organizations move out of marketing chaos to structure profitable, stable, and predictable growth.
My role: design, manage, and scale a complete acquisition system that turns every euro invested into real customers.

🧩 My Method

We have created a unique model based on 4 pillars:
Offer & Positioning— Transform your offer into an irresistible and highly profitable product.
Acquisition— Ultra-targeted Google Ads campaigns to capture high-value purchase intentions.
Conversion & AI— Automatic qualification in under 3 minutes, 24/7, via our internal AI.
Management— Real-time dashboard to track CPL, conversion rates, and ROI on a daily basis.

🎯 Result:

+€700,000 in revenue generated in 9 months for a single organization
ROI up to x37 on campaigns
80% impression share on Google
€12,000 saved/month in sales salaries
Qualified leads automatically, without an internal sales team

🧠 Why work together?

I don't sell campaigns, I build systems.
Each collaboration aims to:
  • Reduce your acquisition costs,
  • Increase your conversion rate,
  • And make your growth predictable and measurable.

I get involved as a growth partner, with a performance logic rather than a volume logic.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Netione
    360° Marketing Strategy for Netione
    EDUCATION AND E-LEARNING
    May 2025 - Today (1 year and 1 month)
    ✨ Mission Description:
    Implementation of a complete marketing strategy for the promotion of CPF software and training, including the entire conversion funnel and process automation.

    🎯 Key Achievements:

    Web Development & Conversion:
    Creation of a conversion-optimized main page
    Implementation of industry-specific landing pages
    UX/UI optimization to maximize conversion rates

    Tracking & Analytics:
    Implementation of an advanced tracking system
    Configuration of conversion events
    Setup of custom dashboards

    Automation & CRM:
    CRM system configuration
    Creation of automatic follow-up workflows
    Implementation of email marketing scenarios
    Automation of lead qualification processes

    Paid Media Acquisition:
    Deployment of Google Ads campaigns
    Creation and optimization of Facebook Ads campaigns
    Specific targeting for the training sector
    CPF campaign optimization
    🏆 Skills Used:

    #WebDevelopment #CRO #GoogleAds #FacebookAds #CRM #MarketingAutomation #CPF #LeadGeneration #EmailMarketing
    Lead Generation Lead Generation Go High Level Facebook Ads Google Ads
  • Go Scale
    Founder & Digital Marketing Expert
    CONSULTING AND AUDITS
    September 2024 - Today (1 year and 9 months)
    Paris, France
    The creation of Go Scale addresses a crucial market need: supporting ambitious SMEs and startups in their digital growth with a structured and methodical approach.

    Our Vision: To make digital marketing accessible, measurable, and profitable for developing businesses.

    ⚙️ OUR MISSION

    ✔️ Transform traditional businesses into high-performing digital businesses
    ✔️ Create tailor-made and scalable growth strategies
    ✔️ Guarantee measurable results with a "Satisfied or Refunded" commitment
    ✔️ Deliver fast and effective solutions within 7 days

    🎯 OUR 4-PHASE METHODOLOGY

    📍 PHASE 1: LAUNCH
    • Development of strategic marketing plans
    • Creation of impactful visual identities
    • Definition of business objectives and KPIs
    • In-depth competitive analysis

    📍 PHASE 2: CONVERSION
    • Development of optimized showcase websites
    • Creation of high-performance landing pages
    • Building conversion funnels

    📍 PHASE 3: ACQUISITION
    • Deployment of Local SEO strategies
    • Management of optimized Google Ads campaigns
    • Creation of Social Ads campaigns (Facebook, TikTok)

    📍 PHASE 4: SCALE
    • Implementation of automation & AI solutions
    • Development of custom SaaS solutions
    • Continuous process optimization
    • Setup of automatic follow-up systems

    💡 OUR DIFFERENTIATION
    • "Quick Win" approach with deliverables in 7 days
    • 100% French team
    • Satisfaction guarantee
    • Transparent and accessible pricing
    • Multi-channel expertise

    🛠️ TECHNOLOGIES & TOOLS

    #GoogleAds #MetaAds #TikTokAds #AutomationMarketing #WebDevelopment #SEO #SaaS #AI #CRM


    Our ambition: To become the reference partner for growing SMEs and startups by offering them comprehensive, measurable, and scalable digital marketing solutions.
    CMO (Chief Marketing Officer) Services Google AdWords Google Ads Consultant GoHighLevel Meta Ads
  • Dataiku
    Account-Based Marketing Manager
    SOFTWARE PUBLISHING
    March 2020 - June 2020 (3 months)
    Paris, France
    🎯 Missions
    - Definition of the web marketing strategy for strategic accounts
    - Execution of Paid Social and Display Ads campaigns on strategic accounts
    - Lead generation management with personalized content per account and industry

    🛠️ Tools Used
    - Salesforce
    - Hubspot
    - Outreach
    - LinkedIn Sales Navigator
    - Linkedin Ads
    - Rollworks
    Web Marketing Strategy SEA LinkedIn Marketing Account-Based Marketing Landing Page

Reviews

5.0

Out of 3 ratings

JeremyJ

Jeremy

lgs

Reviewed on 1/17/2023

Excellent mission! Very good communication and reactivity from Lucas.
AbdelA

Abdel

Bright

Reviewed on 3/15/2021

Recommendations

FU
FU
Al PatelAP
Former user and 2 other people have recommended Lucas

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Education

  • Certificate of Business Administration
    Harvard Business School Online
    2020
  • MSc Management
    INSEEC
    2019

Certifications

  • Google Ads Search Certification
    Google
    2019
    Google AdWords SEA
  • Inbound Marketing
    Hubspot
    2018
    Marketing Automation Inbound Marketing

Skill set

Categories