About Lucas
- Reduce your acquisition costs,
- Increase your conversion rate,
- And make your growth predictable and measurable.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Experience
- Netione360° Marketing Strategy for NetioneEDUCATION AND E-LEARNINGMay 2025 - Today (1 year and 1 month)✨ Mission Description:Implementation of a complete marketing strategy for the promotion of CPF software and training, including the entire conversion funnel and process automation.🎯 Key Achievements:Web Development & Conversion:Creation of a conversion-optimized main pageImplementation of industry-specific landing pagesUX/UI optimization to maximize conversion ratesTracking & Analytics:Implementation of an advanced tracking systemConfiguration of conversion eventsSetup of custom dashboardsAutomation & CRM:CRM system configurationCreation of automatic follow-up workflowsImplementation of email marketing scenariosAutomation of lead qualification processesPaid Media Acquisition:Deployment of Google Ads campaignsCreation and optimization of Facebook Ads campaignsSpecific targeting for the training sectorCPF campaign optimization🏆 Skills Used:#WebDevelopment #CRO #GoogleAds #FacebookAds #CRM #MarketingAutomation #CPF #LeadGeneration #EmailMarketing
- Go ScaleFounder & Digital Marketing ExpertCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Paris, FranceThe creation of Go Scale addresses a crucial market need: supporting ambitious SMEs and startups in their digital growth with a structured and methodical approach.Our Vision: To make digital marketing accessible, measurable, and profitable for developing businesses.⚙️ OUR MISSION✔️ Transform traditional businesses into high-performing digital businesses✔️ Create tailor-made and scalable growth strategies✔️ Guarantee measurable results with a "Satisfied or Refunded" commitment✔️ Deliver fast and effective solutions within 7 days🎯 OUR 4-PHASE METHODOLOGY📍 PHASE 1: LAUNCH• Development of strategic marketing plans• Creation of impactful visual identities• Definition of business objectives and KPIs• In-depth competitive analysis📍 PHASE 2: CONVERSION• Development of optimized showcase websites• Creation of high-performance landing pages• Building conversion funnels📍 PHASE 3: ACQUISITION• Deployment of Local SEO strategies• Management of optimized Google Ads campaigns• Creation of Social Ads campaigns (Facebook, TikTok)📍 PHASE 4: SCALE• Implementation of automation & AI solutions• Development of custom SaaS solutions• Continuous process optimization• Setup of automatic follow-up systems💡 OUR DIFFERENTIATION• "Quick Win" approach with deliverables in 7 days• 100% French team• Satisfaction guarantee• Transparent and accessible pricing• Multi-channel expertise🛠️ TECHNOLOGIES & TOOLS#GoogleAds #MetaAds #TikTokAds #AutomationMarketing #WebDevelopment #SEO #SaaS #AI #CRMOur ambition: To become the reference partner for growing SMEs and startups by offering them comprehensive, measurable, and scalable digital marketing solutions.
- DataikuAccount-Based Marketing ManagerSOFTWARE PUBLISHINGMarch 2020 - June 2020 (3 months)Paris, France🎯 Missions- Definition of the web marketing strategy for strategic accounts- Execution of Paid Social and Display Ads campaigns on strategic accounts- Lead generation management with personalized content per account and industry🛠️ Tools Used- Salesforce- Hubspot- Outreach- LinkedIn Sales Navigator- Linkedin Ads- Rollworks
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Education
- Certificate of Business AdministrationHarvard Business School Online2020
- MSc ManagementINSEEC2019
Certifications
- Google Ads Search CertificationGoogle2019
- Inbound MarketingHubspot2018