Freelancer profile translated to English.
Back to original languageAbout Lucas
I have been an independent SEO consultant since 2014, and I passionately and pragmatically improve my clients' SEO visibility on the Google search engine.
-> Before going freelance, I worked for 3 years on extremely competitive keywords in finance and horse racing betting. I learned everything on the job, which allowed me to benefit from a very steep learning curve very early on.
→ I believe in the power of action. Staying informed is good, but having your own sites to test things constantly is better.
Among the 200 criteria that influence the search engine, my obsession is to identify the leverage points to achieve rapid results and increase the client's ROI.
As an SEO consultant, I offer the following services:
1/ ➡️ SEO AUDIT
✔ Technical audit
✔ Content and semantic audit
✔ Popularity audit (netlinking)
✔ Recommendations: creation of a prioritized action plan
2/ ➡️ SEO SUPPORT
✔ SEO content writing and optimization: copywriting, semantic optimization with Yourtext.guru, optimization of meta title and meta description tags...
✔ Keyword research
✔ Technical improvements: internal linking, indexing, crawl budget, loading speed, mobile optimization...
✔ Netlinking (creating backlinks to your site)
✔ Creation of a PBN (private site network and thematic mini-sites)
3/ ➡️ Other
✔ SEO training
✔ SEO coaching
✔ Creation of SEO-optimized WordPress sites
🎯 All my services are tailor-made.
I work with complete transparency with the client and I don't hesitate to simplify key SEO concepts so that our collaboration makes complete sense.
Today, what I call the "Google reflex" has never been stronger.
It's therefore time for your site to be visible on search engines!
Lucas
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ELIRAWEBHead of SEOPUBLISHINGSeptember 2015 - May 2018 (2 years and 8 months)Poitiers, France✅ 3-year permanent contract at a site publisher with a strong SEO culture that skyrocketed my learning curve. I worked on highly competitive keywords in finance and horse racing betting.➡️ SEO:✔︎ Netlinking: creation of new quality backlinks, ninjalinking, creation of a private site network (acquisition of expired domain names and creation of WordPress sites), management of the backlink profile (removal of toxic links to avoid negative SEO, management of the right balance of links (anchor texts, landing pages, dofollow and nofollow, types of links placed...)✔︎ Optimization of URLs, meta titles and meta descriptions, headings✔︎ Technical optimizations: monitoring and optimizing crawl budget with seolizer.io, optimizing loading time, optimizing "mobile friendly" pages...✔︎ Content optimization: creation of a semantic cocoon, optimization of internal linking, advanced keyword research, writing of SEO-optimized content with Yourtext.guru✔︎ Performance monitoring and creation of regular reports: using SEMRush, SEObserver, Ahrefs, Cocon.se tools...➡️ Webmarketing:✔︎ [Online]: SEA campaigns via Google Adwords, creation and optimization of Facebook Ads campaigns with AB/Testing, creation and optimization of LinkedIn Ads campaigns, monitoring of a Taboola campaign.✔︎ [Offline]: partnership management, print campaign (flyer distribution operation (packages and events).
- The Boutique Collection (Australia)Traffic ManagerLUXURY GOODSMarch 2014 - June 2014 (3 months)Cairns, Australia✅ 3-month fixed-term employment contract: Creating traffic to the website and correcting existing SEO and UX issues.➡️ Natural Referencing (SEO) on WordPress site.✔︎ Comprehensive SEO Audit: technical audit, popularity audit, content and keyword audit, competitive benchmark✔︎ Researching new keywords for the site✔︎ Netlinking: creating new backlinks✔︎ Writing new SEO-optimized content✔︎ Internal SEO training for employees➡️ Ergonomics and UX✔︎ Recommendations for V2 of the website✔︎ Work on mockups✔︎ Optimization of conversion and CTAs (Call To Actions)➡️ Communication/Marketing:✔︎ Creation of communication videos highlighting the villas✔︎ R&D work and competitor analysis
- Beauty SuccessIntern, E-commerce AssistantFASHION AND COSMETICSMarch 2013 - June 2013 (3 months)Bordeaux, France✅ 3-month internship: my first steps in SEO and e-commerce➡️ Webmarketing and SEO✔︎ Webmarketing study on the purchasing triggers of an e-commerce product sheet✔︎ SEO improvement of product sheets✔︎ SEO content writing: adding keywords, improving meta title and meta description tags, #✔︎ Management of 301 redirects✔︎ Optimization of internal linking➡️ Magento Database Management✔︎ Online publishing and management of products on Magento.➡️ Commerce and performance monitoring✔︎ Commercial negotiations with price monitoring providers✔︎ Creation of Google Analytics reports✔︎ Creation of Google Search Console reports
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Education
- Master's Degree in Editorial WebUniversity of Poitiers2016Renforcement général de mes compétences. Droit des médias, technologies informatiques, ergonomie, culture numérique, rédaction web, programmation (HTML, CSS, PHP), SEO, community management, gestion de projet.
- Professional Bachelor's Degree in E-MarketingUniversity of Tours2013Apprentissage des bases du HTML, CSS, Wordpress, SEO, SMO, veille, sécurité des données, e-commerce, e-marketing, ergonomie web et audit de site.