Lucas Müller

Brand verbal identity and copywriting system: tone, messages, and copy for products and campaigns.

Product, model, and lifestyle image production with generative AI (Magnific, Google Nano Banana Pro). Campaign videos with AI (Kling, Seedance 2.0) and voiceovers with ElevenLabs; editing in CapCut. Automation of creative workflows with Magnific Spaces. Creation and launch of the brand's Shopify store. AI-driven search visibility analysis (GEO) with SEMrush and paid media plan for Meta and Google.

End-to-end self-publishing of the novel 'La Respuesta que no Necesitamos': editing, production, launch, and all marketing. Copywriting and content strategy: synopsis, promotional materials, editorial calendar, and author website (Squarespace).

Influencer marketing campaign: over 25 collaborations with creators, negotiation and tracking in HubSpot, with over 50 organic reviews generated on Amazon. Production and editing of video and audio content for promotion (CapCut, Adobe Premiere Pro). Editorial SEO and discoverability: metadata, keyword research, and Amazon KDP listing optimization; campaigns on Amazon Ads. Email marketing with Substack (lead capture and welcome sequence) and organic performance tracking with Google Search Console. KPI tracking (organic traffic, engagement, campaigns) to optimize actions.